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Global Business in Local Culture

Part of the SpringerBriefs in Economics Book Series

DOI: 10.1007/978-3-030-03798-7

ISBN: 978-3-030-03797-0

Publisher: Springer International Publishing - Springer Journals

Dec 8, 2018

1 - 9 of 9 Chapters

LitStream

Chapter 1Introduction

Aerni, Philipp

Pages: 1 –11

[Apart from providing a basic outline of the book, this introductory chapter discusses the growing polarization in the public discourse on globalization. The discourse is characterized by the bipolar framing of ‘global business’ versus ‘local culture’. It provides meaning and orientation in...
LitStream

Chapter 2Societal Foundations of Economic Development

Aerni, Philipp

Pages: 13 –19

[This chapter argues that society and the economy should not be understood as two different realms in the social sciences. After all, economic activities are always embedded in prior social networks. Nevertheless, the implicit assumption that the pursuit of economic interest goes at the expense...
LitStream

Chapter 3Neoliberalism: A Mythical and Meaningful Term Devoid of Any Deep Thought

Aerni, Philipp

Pages: 21 –28

[This chapter applies Roland Barthes’ analysis of the mythical accounts that underpinned the belief system of the bourgeois ideology in France during the Cold War period to the contemporary narratives that unite anti-globalization movements today. They have in common a tendency to reduce the...
LitStream

Chapter 4The Impact of Popular Stereotypes in Academic Research and Public Policy

Aerni, Philipp

Pages: 29 –49

[This chapter argues that democracy may not face its biggest challenge from without, in the form of globalization and authoritarian regimes, but from within, in the form of complacent postmaterialist societies in affluent economies that prefer to stick to their homogeneous and segregated...
LitStream

Chapter 5The New Understanding of the Term ‘Embeddedness’ in Economic Sociology

Aerni, Philipp

Pages: 51 –59

[The sociologist Jens Beckert argues that coordination problems increase uncertainty and ultimately prevent the embeddedness of global business in local cultures and economies. The chapter illustrates how foreign investors address these coordination problems by building up a local ecosystem in...
LitStream

Chapter 6Economic Globalization as a “Disembedding” Force?

Aerni, Philipp

Pages: 61 –72

[Emerging large corporations in the 19th century may have caused the disembedding of traditional societies without offering any immediate positive alternative to the originally very repressive system of feudalism. FDI in low-income countries faces similar challenges today. However, MNEs that are...
LitStream

Chapter 7Embedded MNEs and Their Contribution to Sustainable Change

Aerni, Philipp

Pages: 73 –88

[This chapter illustrates by means of concrete case studies of Swiss-based multinational companies that invest in low-income countries how embedded MNEs contribute to enhanced access to essential human rights. As such they highlight the shortcomings of the UN Guiding Principles on Business and...
LitStream

Chapter 8Development Cooperation as a Catalyst for Sustainable Long-Term FDI

Aerni, Philipp

Pages: 89 –97

[This chapter argues that long-term investments by MNEs in low-income countries require reliable and reasonable national framework conditions. In their efforts to embed themselves into the local economy, MNEs may need the assistance of local civil society and business organizations, supported by...
LitStream

Chapter 9Concluding Remarks

Aerni, Philipp

Pages: 99 –110

[This final chapter does not just contain a review of the content of the prior chapters, but also discusses the potential negative impact of MNEs that are mainly concerned with the compliance of one-size-fits all sustainability standards in low income countries. They tend to render local...

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