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Strategic Islamic Marketing

Part of the Contributions to Management Science Book Series

Editors: Alserhan, Baker Ahmad; Ramadani, Veland; Zeqiri, Jusuf; Dana, Léo-Paul

DOI: 10.1007/978-3-030-98160-0

ISBN: 978-3-030-98159-4

Publisher: Springer International Publishing - Springer Journals

Jun 29, 2022

1 - 10 of 17 Chapters

LitStream

Chapter 1An Introduction to Strategic Islamic Marketing

Alserhan, Baker Ahmad; Zeqiri, Jusuf; Ramadani, Veland; Dana, Léo-Paul

Pages: 1 –5

[This chapter discuss the Islamic marketing concept and its four distinct stages that form a logical sequence before Islamic marketing could attain the thought leadership position it is capable of. These stages are Islamic Marketing 1.0 (IM 1.0), awareness; Islamic Marketing 2.0 (IM 2.0),...
LitStream

Chapter 2Halal Industry: Threats and Barriers

Alserhan, Baker Ahmad; Zeqiri, Jusuf; Ramadani, Veland; Dana, Léo-Paul

Pages: 7 –10

[This chapter provides basic information on halal industry’s threats and barriers. There are key issues that the halal industry needs to address before it can take its rightful place, such as the halal industry is dominated by non-Muslims; the halal industry in Muslim countries remains mostly...
LitStream

Chapter 3Halal Service Marketing: A Strategic Perspective

Noor, Nurhafihz

Pages: 11 –29

[This chapter contributes to the nascent field of Halal service marketing and research. We begin by underscoring the importance of services for Halal markets and service marketing theory for Islamic marketing. Through a synthesis of emerging Halal service research and an adaptation of seminal...
LitStream

Chapter 4Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications

Ayyub, Rana Muhammad

Pages: 31 –44

[While strategizing Islamic marketing, it is pertinent to mention that strategic decisions are done keeping in mind the ultimate benefit for any business organization or product/service. Thus, it is argued that, under the current marketing scenario of Islamic marketing, the acceptance and usage...
LitStream

Chapter 5Developing an Islamic Corporate Culture

Fontaine, Rodrigue

Pages: 45 –61

[Any organization wishing to implement Islamic strategic marketing must first create a corporate culture that supports such an initiative. This may seem daunting at first. This chapter summarizes 12 years of research in developing an Islamic corporate culture inside organizations. The process is...
LitStream

Chapter 6Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia

Rafiki, Ahmad; Miftahuddin,; Rizki, Atika

Pages: 63 –78

[This chapter aims to elaborate and discuss the development of SMEs in Indonesia, an emerging Muslim majority country. There are important practices that are adopted by SMEs in other countries such as in education, training, policies and financial supports, marketing and promotion of SMEs’...
LitStream

Chapter 7Consumption as a Way of Production

Terzi, Hasan

Pages: 79 –90

[The main idea of many studies in the field of social sciences is human needs and consumption behaviours to meet these needs. The most important reasons why needs and consumption issues are frequently researched can be expressed as the importance of consumption in human life and the change in...
LitStream

Chapter 8E-Governance Projects in Public Organizations: The Role of Project Manager’s Islamic Work Ethics in Accomplishing IT Project Performance

Siddiquei, Ahmad Nabeel; Hussain, Shafqat; Asadullah, Muhammad Ali; Asmi, Fahad

Pages: 91 –107

[The study explored the usefulness of Islamic work ethics within the context of public sector information technology projects. Using social learning theory and social exchange theory, we examined the trickle-down impact of leader’s Islamic work ethics on project performance via teamwork quality....
LitStream

Chapter 9E-Marketing in Islamic Markets

Ahasanul Haque, A. K. M.; Kabir, S. M. H.

Pages: 109 –123

[During the previous decade, there have been several innovations and improvements in the world of marketing. Parallelly, Muslims around the world are showing a growing readiness to apply Islamic principles to their business transactions. They want to know whether Internet marketing strategies are...
LitStream

Chapter 10Managing Halal Food Knowledge and Innovation: Small and Medium Food Enterprises’ (SMFEs) Performance

Noorliza, K.

Pages: 125 –137

[The chapter discusses the knowledge of halal food invention, the concept of innovation, firms’ innovation, and performance. In practice, halal food invention is for the benefit of stakeholders, firm innovation, and profitability. It provides more knowledge regarding the halal value creation...

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