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The Spirit of Capitalism According to the Michelin Company

Part of the Palgrave Studies in Urban Anthropology Book Series

DOI: 10.1007/978-3-319-96610-6

ISBN: 978-3-319-96609-0

Publisher: Springer International Publishing - Springer Journals

Sep 16, 2018

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Chapter 1Introduction

Védrine, Corine

Pages: 1 –20

[In this introduction, Corine Vedrine introduces the definitions of both the Michelin spirit and the Michelin myth. She introduces also this ethnographic investigation with its data, sources, methods, assumptions and difficulties linked to both an enquiry “at home” (as a grandfather of a Michelin...
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Chapter 2A Myth Built on the Manipulation of Local History and Memory

Védrine, Corine

Pages: 21 –44

[The author addresses here the history of Michelin (with its inventions, its development and its paternalistic system) and its impact on the city of Clermont-Ferrand in order to understand the context in which the company was set up and developed economically, demographically, spatially and...
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Chapter 3The Construction of a Myth

Védrine, Corine

Pages: 45 –69

[In this chapter, Corine Vedrine analyses the myths produced by Michelin with their typology, structure, sources, transmission modes and meanings. The myths about the Michelin company are therefore symbolic narratives about its origins and its history, which depict each successive boss as a hero...
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Chapter 4Reified Types of Myth and Company Ritual

Védrine, Corine

Pages: 71 –81

[In this chapter, Corine Vedrine shows first how the myth is reified through characters (Michelin man and François Michelin) and material supports. Second, she shows how the medal ritual, as an occasion for summoning mythical stories, allows to anchor the collective identity inasmuch as it is a...
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Chapter 5The Myth and Its Justifications with the Michelin Spirit: The Father, the Son and the Healthy Spirit

Védrine, Corine

Pages: 83 –109

[The Michelin spirit is an ideology that justifies the choice of capitalism underpinning the company culture, a strategic tool for subscribing to the corporate values. In this chapter, Corine Vedrine examines in more depth each element of that culture, illustrated by interviews realised with...
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Chapter 6Transmitting the Spirit

Védrine, Corine

Pages: 111 –149

[This chapter is about the transmission of the Michelin spirit, which is the task of the members of the eponymous family, the teachers at the company schools and the hierarchy in general. Then it is more or less carried by all the employees, whether active or retired, who circulate it in turn to...
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Chapter 7Between Desacralisation and Feelings of Ambivalence

Védrine, Corine

Pages: 151 –208

[As soon as the father’s caring gaze shifts away from his workforce, a process of desacralising the company sets in. The averted look suggested by relocation and investing abroad, has given rise to a feeling of abandonment, injustice, if not contempt: the workforce reduction in Clermont-Ferrand...
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Chapter 8Conclusion

Védrine, Corine

Pages: 209 –230

[With the conclusion, Corine Védrine first back to her initial assumptions about the Michelin spirit and the myth, which invites her to discuss the notions of culture and recognition. In a second time, she suggests new research avenues. The changes in capitalism in general and in the Michelin...

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