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Determinants of Private Label Attitude

Part of the BestMasters Book Series

DOI: 10.1007/978-3-658-08672-5

ISBN: 978-3-658-08671-8

Publisher: Springer Fachmedien Wiesbaden - Springer Journals

Feb 11, 2015

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Chapter 1Introduction

Weiß, Stefanie

Pages: 1 –10

[The aim of this chapter is to provide an introductory overview of the background situation concerning private label brands and to describe the problem statement with which this thesis is concerned, based on which the research questions are then developed. After outlining the primary objectives...
LitStream

Chapter 2Literature analysis

Weiß, Stefanie

Pages: 11 –45

[To answer the research questions outlined in chapter 1, chapter 2 is concerned with identifying psychographic antecedents with a potential influence on consumers’ attitudes towards private label brands. After introducing the definitions of central terms and underlying theories, a critical...
LitStream

Chapter 3Methodology

Weiß, Stefanie

Pages: 47 –66

[This chapter is concerned with presenting the methodological approach to answering the research questions. After introducing the conceptual framework and the hypothesized relationships between the variables to be investigated, multiple regression as the method of choice will be explained...
LitStream

Chapter 4Data analysis and results

Weiß, Stefanie

Pages: 67 –79

[Chapter 4 introduces the results of the data analysis using the multiple regression technique, starting with a general description of respondents’ demographic profiles, followed by the key results and SPSS output of the analysis. Checking for outliers and a possible violation of assumptions is...
LitStream

Chapter 5Discussion

Weiß, Stefanie

Pages: 81 –101

[This final chapter 5 will interpret and discuss the findings generated in the previous chapter and thereby provide answers to all four research questions. Also the managerial implications for both manufacturers and retailers will be discussed together with a description of this thesis’ major...

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