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New Media and China's Social Development

Part of the Research Series on the Chinese Dream and China’s Development Path Book Series

Editors: Xie, Yungeng

DOI: 10.1007/978-981-10-3994-2

ISBN: 978-981-10-3992-8

Publisher: Springer Singapore - Springer Journals

Oct 6, 2017

1 - 9 of 9 Chapters

LitStream

Chapter 1Review of 20 Years of Internet Development in China

Liu, Lu; Pan, Yu

Pages: 1 –14

[In 1994, China achieved full connectivity to the Internet via a 64K IPLC (international private leased circuit), marking the inception of the Internet Age in the country. The network infrastructure has since gained momentum, alongside great improvements in network management, cutting-edge...
LitStream

Chapter 2Survey of Chinese Internet Users’ Internet-Using Habits

Xie, Yungeng; Liu, Cong; Qiao, Rui; Chen, Wei; Zhang, Xuyang

Pages: 15 –24

[China has the world’s largest Internet in terms of the number of Internet users and Internet coverage. As of December 2014, there were 649 million Internet users in China, including 31.17 million new ones in 2014, and the Internet penetration rate was 47.9, 2.1% points than the end of 2013....
LitStream

Chapter 3Transformation and Development of Traditional Media in New Media Environment

Liu, Yi; Chen, Wei; Li, Jing

Pages: 25 –46

[With the rapid development of Internet technologies, new forms of media have emerged like mushrooms after spring rain, forcing people who used to passively receive information to learn to obtain it proactively. Fast and timely information transmission enables people to access the latest news...
LitStream

Chapter 4A Study of Political Participation in New Media Environment Among Chinese Citizens

Wan, Xuan’ao

Pages: 47 –71

[“Political participation” is usually defined as citizens’ voluntary participation in political activities. With the progress of modernization and democracy, the scale and level of citizens’ political participation in different countries has changed constantly, and the dominant ideology, rules,...
LitStream

Chapter 5A Study of Online Public Opinion in New Media Environment

Liu, Rui; Xie, Yungeng; Xie, Yixuan

Pages: 73 –103

[Public opinion refers to the aggregate of feelings, wishes, attitudes and opinions held by the general public about public affairs with media as the carrier. In the new media environment, informatization is proceeding ever faster and computer and mobile phone are popularized, which drastically...
LitStream

Chapter 6Evolution and Development of Business Models in New Media Environment

Qiao, Rui; Zhang, Xuyang

Pages: 105 –123

[During the transition period in China, the new media, especially the Internet, has energized the Chinese economy. By combining with the typical cases in China closely, this paper selected four mainstream business model based on the Internet, including the Chinese portals, Chinese search engine,...
LitStream

Chapter 7Reform and Expansion of Marketing in New Media Environment

Yu, Qianqian; Ren, Letian; Shen, Zong

Pages: 125 –144

[Marketing usually means that enterprises discover or tap the demand of prospective consumers and exploit product connotations to meet their demand, so that consumers can deeply understand a product and then buy it.]
LitStream

Chapter 8Changes in Chinese People’s Cultural Life in New Media Environment

Song, Huanying; Pan, Yu; Liu, Lu

Pages: 145 –163

[“Culture” is a concept that is often used by the mankind. In traditional sense, “culture”, especially the printing culture in the past few centuries, comprises a relatively rigorous symbol system. The more profound and broad the culture is, the bigger and more precise the symbol system grows....
LitStream

Chapter 9Reflections on Social Problems Caused by New Media

Song, Huanying; Fu, Xiang; Ji, Yannan

Pages: 165 –183

[New media that is centered on Internet technology has developed rapidly in the 21st century, not only changing the media ecosphere in China, but also changing the developing agenda in all aspects of the Chinese society.]

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