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A Primer on Policy Communication in Kazakhstan

DOI: 10.1007/978-981-15-0610-9

ISBN: 978-981-15-0609-3

Publisher: Springer Singapore - Springer Journals

Nov 9, 2019

Available

History of the Nation: State of the Industry

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 3 –16

[It encapsulates briefly the history of the nation, the challenges Kazakhstan faced since independence, and the sociopolitical and economic challenges ahead. It then discusses the state of the communications industry and policy communication in Kazakhstan.]
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Theories and Practice on Policy Communication

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 17 –32

[This chapter discusses the leading theories on communications that are attuned to and utilised by developed nations for a market-driven economy. Many of these theories are based on European, British and American literature where practice and performance are closely linked to global standards of...
Available

Social and Mainstream Media Relations

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 35 –48

[This chapter surveys the gamut of Kazakhstan’s communication channels—mainstream, social media and interpersonal channels. Using two case studies, Kok Zhailau and Pension Reforms, it explores activism particularly social media activism and how it has to be managed. It then looks at the formation...
Available

Planning Successful Campaigns

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 49 –61

[This chapter is a discussion on planning successful campaigns. It takes the reader—civil servants, civic campaigners, communication practitioners in the private sector—through case examples and checklists, on how to manage social campaigns. It demonstrates the importance of well-planned,...
Available

Marketing Complexity: Case Study on Land Reform

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 63 –77

[This chapter builds on Chapter 4 and looks at a complex and intractable case, namely the Land Reform. It discusses how, despite negative public reactions, marketing communication strategies can be applied to bring about a desired behaviour and opinion change. It systematically guides policy...
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Crisis Management

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 81 –94

[Crisis communication is an essential management skill that must be understood by all policy stakeholders in Kazakhstan. The case studies explored and lessons shared in this chapter are based on international case studies. It seeks to apply the best practices in managing a crisis, with a...
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Nation’s Equity and Soft Power

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 95 –108

[This chapter examines how Kazakhstan which aims to be among the top thirty countries in the world by 2050 in terms of various rankings and ratings, should manage its global reputation and soft power. It reviews different national issues within Kazakhstan that needs to be urgently attended to,...
Available

Corporate Governance and Shareholder Communication

Nair, Basskaran; Janenova, Saltanat; Serikbayeva, Balzhan

Pages: 109 –122

[This chapter examines corporate governance, shareholder communication as Kazakhstan inches forward to build a credible regional stock exchange to raise funds through the capital markets. It discusses best practices in financial communication so that stakeholders in the region are familiar with...

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