1 - 6 of 6 Chapters
[This chapter frames the disappearance of Malaysia Airlines Flight MH370 as a national public relations (PR) case. First, the MH370 crisis is briefly introduced, including the background information, a timeline of the crisis, and Malaysia’s prior image as a nation.]
[Since the research questions of the present research are concerned with national image and crisis response, this chapter elaborates on PR research in terms of these two concepts and then advances an integrated approach combining political public relations and critical discourse analysis.]
[Guided by the previous studies on image and crisis response, this chapter introduces the theoretical framework integrating the Public Relations (PR) and Critical Discourse Studies (CDS) perspectives, with specific research methods and the collected data presented afterwards. The integrated...
[This chapter analyses Malaysia’s image during the MH370 crisis as constructed by the national media Bernama from March 8, 2014 (when the crisis began) to July 2, 2018 (when the final investigation report was issued). Based on the data, the image analysis will be divided into four periods:...
[This chapter analyses the discursive representations of crisis response during the MH370 crisis, which was issued by Malaysia Airlines and the Malaysian establishment in the official statements between 2014 and 2018 in order to resolve and hopefully recover from the crisis. Similar to the...
[This chapter concludes the research by summarising the national media representations of Malaysia’s image in the MH370 crisis, and the discursive representations of Malaysia’s response during the incident (including the linguistic realisations).]
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