DeepDyve eBooks - Theory and problems of social psychology.

The field and problems of social psychology.

Krech, David; Crutchfield, Richard S.

Pages: 3 –28

Social psychology, defined as the science of the behavior of the individual in society, does not differ in any fundamental way from psychology in general. This follows from three interrelated considerations: (1) The processes of motivation, perception, and learning are the same for the "social"...

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The dynamics of behavior.

Krech, David; Crutchfield, Richard S.

Pages: 29 –75

The study of the relationships between two variables, a driving force and the object or condition toward which that driving force is directed, is the study of the dynamics of behavior, or motivation. The propositions concerning motivation that are presented in this chapter treat emotional...

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Perceiving the world.

Krech, David; Crutchfield, Richard S.

Pages: 76 –109

The fundamental importance of perception for social psychology is clearly indicated when we realize that all of man's action is shaped by his "private" conceptions of the world. This sets two major problems for the social psychologist: (1) the description of the social world as perceived by the...

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Reorganizing our perceptions.

Krech, David; Crutchfield, Richard S.

Pages: 110 –146

The fundamental processes of motivation and emotion, and those of perception and cognition, are the same for all people and for all social orders. Yet the one most general characteristic of people is that people differ widely among themselves in their needs, in their goals, in their perceptions,...

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Beliefs and attitudes of men.

Krech, David; Crutchfield, Richard S.

Pages: 149 –174

People direct their actions in terms of their beliefs and attitudes. The very fact that beliefs and attitudes play such a prominent and seemingly significant role for the individual argues strongly for the indispensability of beliefs and attitudes in the analysis of social behavior. A complete...

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Development and change of beliefs and attitudes.

Krech, David; Crutchfield, Richard S.

Pages: 175 –204

In this chapter we shall examine the various forces that determine the development of beliefs and attitudes and control their change. Among such determinants we shall examine the cultural factors, the functional factors and their interrelationship to the cultural factors, the role of facts in...

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The measurement of beliefs and attitudes.

Krech, David; Crutchfield, Richard S.

Pages: 205 –272

The measurement of beliefs and attitudes is essential both in various applications and in the pure science of social psychology. Such measurement, being necessarily indirect, can be accomplished by a variety of means which utilize the behavior and immediate experience of the individual as...

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Public opinion research.

Krech, David; Crutchfield, Richard S.

Pages: 273 –315

It is pointed out that the applicability of many measuring devices is restricted to special groups of people and that the disproportionate emphasis in the use of these techniques has therefore resulted in the neglect of the average member of society and of the investigation of some socially...

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Persuasion through propaganda.

Krech, David; Crutchfield, Richard S.

Pages: 316 –365

Man's appreciation of the function of speech in the creation and transmission of culture is equaled only by his awe at the power of language to mislead him. There is the popular feeling that in propaganda man has a unique force. The purpose of this chapter is to examine persuasion through...

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The structure and function of social groups.

Krech, David; Crutchfield, Richard S.

Pages: 366 –403

In every society there exist smaller social groupings. No matter how ephemeral or "permanent", small or large, simple or complicated, these groups influence the needs, beliefs, and actions of people. The purpose of this chapter is stated as an analysis of group structure and function. Although it...

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Theory and problems of social psychology.

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Theory and problems of social psychology.

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