1 - 8 of 8 Chapters
[This chapter presents the main reasons for the choice of the subject and contributions of the work to related fields. The basic disciplinary fields on which the book draws are introduced, together with methodological questions.]
[This chapter outlines one of the two main theoretical approaches to analyses of ritual: ritual theory. There is extensive literature on ritual in anthropology, religious studies, and sociology; key studies and the principal trends from this research are presented in the first part of the...
[This chapter presents scholarship on consumption and approaches to investigating the relationship between consumption and ritual. The first part of the chapter considers general theories of consumption and consumer culture. Studies on consumer behavior which deal with rituals and ritualized...
[Japanese consumer culture serves as background to the major changes to the ritual calendar which took place in postwar Japan. The chapter presents a brief overview of the main paths along which postwar Japanese consumer culture developed; it summarizes the socioeconomic conditions which led to...
[This chapter describes the chronological development of the form and meaning of this celebration, from its ‘traditional’ form to the pattern that emerged in the urban culture of the capital during the seventeenth and eighteenth centuries. Several cultural and social factors influencing these...
[This chapter describes the postwar development of the shichigosan ritual, following its history through newspaper and magazine articles and advertisements, later online sources, and a case study of an important Tokyo shrine. The economic growth of the 1960s and 1970s and the proliferation of...
[This chapter explores the individual components which make up the ritual, and the relationships among them. The symbolism conveyed by the festive dress and the changes to its meaning are addressed from a chronological perspective. The centrality of the photo, together with other symbolical...
[The main findings are summarized following the three main objectives of this work: to track the history of the ritual, to interpret the role of consumption practices involved in the creation of the ritual event, and to explore the reasons for its continuing popularity in contemporary Japanese...
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