Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

DeepDyve requires Javascript to function. Please enable Javascript on your browser to continue.

Journal of Marketing Management

Subject Areas: Marketing
Publisher: Routledge - Taylor & Francis
ISSN: 0267-257X
SJR: 75

Download Only

Journal Article

Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness

Song, Sanga; Wu, Juanjuan

2024 Journal of Marketing Management

doi:10.1080/0267257X.2024.2340099

Drawing on the experiential advantage, three studies were conducted with online clothing rental service users and potential consumers to assess how material and experiential framing impact consumer happiness and word of mouth (WOM) intentions, moderated by consumer materialism, across different...
Open Access

Journal Article

Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage

Dam, Christian; Hartmann, Benjamin J.; Brunk, Katja H.

2024 Journal of Marketing Management

doi:10.1080/0267257X.2024.2339454

Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, our knowledge on past-themed marketing is scattered and treated in largely separated literature...
Download Only

Journal Article

Consumer engagement on social media: an analysis of brand post characteristic combinations

Liu, Yang; Zhao, Zhijie; Wang, Jiaying; Qiu, Zeguo

2024 Journal of Marketing Management

doi:10.1080/0267257X.2024.2336949

Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, which jointly influence consumer engagement. A methodological innovation is presented in which rough...
Download Only

Journal Article

The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia

Anić, Ivan-Damir; Kursan Milaković, Ivana; Hirogaki, Mitsunori

2024 Journal of Marketing Management

doi:10.1080/0267257X.2024.2338207

By applying institutional theory in retail and COVID-19 settings, this paper investigates the impact of legitimacy dimensions on customer loyalty, considering the moderating effect of the perceived COVID-19 threat. The data collected by a consumer survey in Japan and Croatia were analysed using...

results per page

Prev
1
Next