1 - 4 of 4 articles
This conceptual paper integrates needs, goals, and value/image congruence theories to propose an inclusive concept of consumer psychological engagement with companies and their brands or products. To maximize service experiences and marketing messages and ensure sustainable success, marketers...
Four types of academic social media (publication-repository, Q&A, crowd-funding, and blogs) provide a mixed methods review of Vietnamese academic usage with Chinese data presented as control. Data show the extent Vietnamese academics are present, and from this, a future trajectory. An iterative...
The banking industry is known for its dynamic and competitive organizational structure, which requires polychronic employees to improve service quality and satisfy customers. However, to remain competitive, the banking industry must manage the level of work engagement. This study examines the...
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