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Create your professional brand: online and in-person

Create your professional brand: online and in-person PAGE 6 Create Your Professional Brand ­ Online and In-Person ~ Christine L. Vucinich Market yourself Last month, I attended a seminar about professional branding through my campus Human Resources Department. For one activity, the facilitator placed a few recognizable everyday products on our table: Starbucks coffee, Kleenex and M&Ms to name a few. We were then asked to write down the first feeling that came to mind when we saw each of these items. Take a moment and think to yourself what you would have said--Does Starbucks, for example, make you think of the time you were at the airport meeting your best friend? Does M&Ms make you think about a party? What was interesting is that once we regrouped and discussed our thoughts, everyone in my group relayed personal experiences that we associated with each of the brands that made us keep coming back. If you associate a brand with a positive experience, it's your go-to brand because it comforts you or simply lets you relive a memory/moment in time. If you had a negative experience, you are likely to set it aside or avoid it altogether. Take that one step further: What is your professional http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ACM SIGUCCS plugged in Association for Computing Machinery

Create your professional brand: online and in-person

Vucinich, Christine L.
ACM SIGUCCS plugged in , Volume 2 (4) – Apr 1, 2014
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Publisher
Association for Computing Machinery
Copyright
Copyright © 2014 by ACM Inc.
ISSN
2168-8516
DOI
10.1145/2661747.2661752
Publisher site
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Abstract

PAGE 6 Create Your Professional Brand ­ Online and In-Person ~ Christine L. Vucinich Market yourself Last month, I attended a seminar about professional branding through my campus Human Resources Department. For one activity, the facilitator placed a few recognizable everyday products on our table: Starbucks coffee, Kleenex and M&Ms to name a few. We were then asked to write down the first feeling that came to mind when we saw each of these items. Take a moment and think to yourself what you would have said--Does Starbucks, for example, make you think of the time you were at the airport meeting your best friend? Does M&Ms make you think about a party? What was interesting is that once we regrouped and discussed our thoughts, everyone in my group relayed personal experiences that we associated with each of the brands that made us keep coming back. If you associate a brand with a positive experience, it's your go-to brand because it comforts you or simply lets you relive a memory/moment in time. If you had a negative experience, you are likely to set it aside or avoid it altogether. Take that one step further: What is your professional

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ACM SIGUCCS plugged in – Association for Computing Machinery

Published: Apr 1, 2014

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