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Book Review: Consumer Behavior in Asia: Issues and Marketing Practice

Book Review: Consumer Behavior in Asia: Issues and Marketing Practice expansion of sources to make them helpful those who are more used to the heavyweight to students. For example, the 'study of tomes of scholars like Engle and Blackwell, management online' link is prominently Louden and Bitta, and Peters and Olson. placed on the resource contents webpage, However, those who are seeking a nice tight suggesting a substantial resource. However synopsis of consumer behaviour with an it simply takes the searcher to the home Asian slant will be disappointed. page of an off-campus Management subject at an Australian university. Chan's edited work is a collection of a mere six journal articles published So far so conventional - a workhorse U.S. simultaneously in the Journal of text has been well converted to the International Consumer Marketing by Australian context. The best feature of the Haworth Press. The articles include two book is the Critical Thinking feature of each country of origin-related studies, and others chapter. The questions in these features that explore gen X issues and advertising, beyond the review, application or multiple market segmentation, culture and fast food choice self-test questions of most marketing and gift purchasing behaviour. introductory management textbooks. They The Asian country the book focusses on http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Australian and New Zealand Academy of Management Cambridge University Press

Book Review: Consumer Behavior in Asia: Issues and Marketing Practice

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Publisher
Cambridge University Press
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2000
ISSN
1324-3209
DOI
10.5172/jmo.2000.6.2.57
Publisher site
See Article on Publisher Site

Abstract

expansion of sources to make them helpful those who are more used to the heavyweight to students. For example, the 'study of tomes of scholars like Engle and Blackwell, management online' link is prominently Louden and Bitta, and Peters and Olson. placed on the resource contents webpage, However, those who are seeking a nice tight suggesting a substantial resource. However synopsis of consumer behaviour with an it simply takes the searcher to the home Asian slant will be disappointed. page of an off-campus Management subject at an Australian university. Chan's edited work is a collection of a mere six journal articles published So far so conventional - a workhorse U.S. simultaneously in the Journal of text has been well converted to the International Consumer Marketing by Australian context. The best feature of the Haworth Press. The articles include two book is the Critical Thinking feature of each country of origin-related studies, and others chapter. The questions in these features that explore gen X issues and advertising, beyond the review, application or multiple market segmentation, culture and fast food choice self-test questions of most marketing and gift purchasing behaviour. introductory management textbooks. They The Asian country the book focusses on

Journal

Journal of the Australian and New Zealand Academy of Management – Cambridge University Press

Published: Mar 1, 2000

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