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Book Review: Global Strategy Thomson South-Western

Book Review: Global Strategy Thomson South-Western as they link well and reinforce initial the theme of Mxn W. (2006) PENc the volume. The final cases round out the book Global Strategy well by again supplying current examples of sup- Thomson South-Western ply chain difficulties within Japan and how I,SBM. 0-324-31649-6 research on consumer needs is conducted and used to adapt strategy to new markets. just This textbook comprises under 600 pages and is organised in parts, 4 3 containing chapters each: Foundations of Global Strategy, Business-Level Noel Tracey Strategies, and Corporate-Level Strategies. Each chapter feafures case examples, case studies and School of Management review questions, and each part concludes with a University of Technology Queensland case studies section, including video cases and integrative case studies. proliferation Considering the of management text- books covering strategy and international/global 'Global issues, is there a need for yet another provides Strategy' volume? Peng three arguments justiff to his opus. First, he proposes that it is global restrictive to consider strategy from the exclusive perspective of the Multi-National "strategy (MNE) Enterprise and that a around the globe" perspective is more appropriate because it also covers the strategies of smaller, local firms. provide Second, he claims to an innovative cover- age http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Australian and New Zealand Academy of Management Cambridge University Press

Book Review: Global Strategy Thomson South-Western

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Publisher
Cambridge University Press
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2005
ISSN
1324-3209
DOI
10.5172/jmo.2005.11.2.59
Publisher site
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Abstract

as they link well and reinforce initial the theme of Mxn W. (2006) PENc the volume. The final cases round out the book Global Strategy well by again supplying current examples of sup- Thomson South-Western ply chain difficulties within Japan and how I,SBM. 0-324-31649-6 research on consumer needs is conducted and used to adapt strategy to new markets. just This textbook comprises under 600 pages and is organised in parts, 4 3 containing chapters each: Foundations of Global Strategy, Business-Level Noel Tracey Strategies, and Corporate-Level Strategies. Each chapter feafures case examples, case studies and School of Management review questions, and each part concludes with a University of Technology Queensland case studies section, including video cases and integrative case studies. proliferation Considering the of management text- books covering strategy and international/global 'Global issues, is there a need for yet another provides Strategy' volume? Peng three arguments justiff to his opus. First, he proposes that it is global restrictive to consider strategy from the exclusive perspective of the Multi-National "strategy (MNE) Enterprise and that a around the globe" perspective is more appropriate because it also covers the strategies of smaller, local firms. provide Second, he claims to an innovative cover- age

Journal

Journal of the Australian and New Zealand Academy of Management – Cambridge University Press

Published: Mar 1, 2005

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