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Book Review: Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives

Book Review: Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives and-half page intro is little more than a brief SCHUSTER, CP AND HARRIS, P (EDITORS) introduction to each article, and is often cut (1999) and pasted directly from the particular Newer Insights into Marketing: Cross- article abstract. The book seems to be Cultural and Cross-National Perspectives composed of a 'double dipping' exercise for Binghamton, New York: International the authors. Why not just publish the Business Press articles once, such as in the journal, and rely on that as the disseminating source? Why In 1999 there were 24,576 global deals repeat them in a book unless the authors are between companies worth a total of US$ 2.3 trillion (Fortune, April 7, 2000). The prepared to rewrite them in a different genre for a different audience and link them President of US telecom giant AT&T said recently: thematically or historically? This process is "You are only going to have two kinds of often accomplished though higher degree research thesis work - why not here? companies in the future: those companies that go global, and those companies that go bankrupt". On the positive side the articles, or chapters Allowing for some exaggeration he has a in this case, are excellent examples of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Australian and New Zealand Academy of Management Cambridge University Press

Book Review: Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives

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Publisher
Cambridge University Press
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2000
ISSN
1324-3209
DOI
10.5172/jmo.2000.6.2.58
Publisher site
See Article on Publisher Site

Abstract

and-half page intro is little more than a brief SCHUSTER, CP AND HARRIS, P (EDITORS) introduction to each article, and is often cut (1999) and pasted directly from the particular Newer Insights into Marketing: Cross- article abstract. The book seems to be Cultural and Cross-National Perspectives composed of a 'double dipping' exercise for Binghamton, New York: International the authors. Why not just publish the Business Press articles once, such as in the journal, and rely on that as the disseminating source? Why In 1999 there were 24,576 global deals repeat them in a book unless the authors are between companies worth a total of US$ 2.3 trillion (Fortune, April 7, 2000). The prepared to rewrite them in a different genre for a different audience and link them President of US telecom giant AT&T said recently: thematically or historically? This process is "You are only going to have two kinds of often accomplished though higher degree research thesis work - why not here? companies in the future: those companies that go global, and those companies that go bankrupt". On the positive side the articles, or chapters Allowing for some exaggeration he has a in this case, are excellent examples of

Journal

Journal of the Australian and New Zealand Academy of Management – Cambridge University Press

Published: Mar 1, 2000

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