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The word of the merchants was also [indisputable]. Writings in their hand were guaranteed above all by the honor of their authors
Documenti per servire alla storia della tipografia veneziana," doc. 2; and the contract between Annibale Fosio, Marino Saraceno, and Francesco de Madiis in 1486
(2016)
Lowry's work on the economic and social relations of Jenson and Aldus is unparalleled to this day. For a more general view, see Catherine Kikuchi
M. Lowry (1988)
Venetian capital, German technology and Renaissance culture in the later fifteenth centuryRenaissance Studies, 2
(1987)
Des vagabonds des lettres ? Les typographes à Venise aux temps des débuts de l ’ imprimerie , ” in Précarité , instabilité , fragilité au Moyen Âge
(1981)
The Social World of Nicholas Jenson and John of Cologne
(1902)
Antonello da Messina und Deutsche und Niederländische Künstler in Venedig
P. Braunstein (1981)
Les Allemands et la naissance de l'imprimerie vénitienne in Sur le livre vénitien (XV-XVIII siècles)., 27
The early history of printing in Europe is one of great economic and commercial success, but also of significant risks taken by those involved. The supply of paper, essential to the functioning of a press, could cause conflicts and required constantly available capital: the profitability of the book industry depended on the growth of the market. In Venice, anyone could set up as a printer, creating competition that was strongly criticized by printers and booksellers in the late fifteenth and early sixteenth century. This prompted them to formulate the economic risks they faced in supplica addressed to the Venetian authorities, and to conceptualize the realities of their situation, especially in terms of competition. This word, always used in a pejorative sense, is nevertheless rare in both theoretical and practical documents of the time. However competitive this economic milieu was, it was counterbalanced by the necessity of collaboration, a phenomenon that can be studied through social network analysis. Trust was restored through the constitution of dense collaborative networks, in which competitors became partners. Yet this also enabled some actors to establish strong consortia, leading to the kind of oligopolistic economy typical of industries without state regulation.
Annales Histoire Sciences Sociales (English edition) – Cambridge University Press
Published: Mar 1, 2018
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