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- Publisher
- Cambridge University Press
- Copyright
- Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2000
- ISSN
- 1324-3209
- DOI
- 10.5172/jmo.2000.6.2.1
- Publisher site
- See Article on Publisher Site
Abstract
AbstractThe focus of the present paper is to examine the strategy use in Australian small and medium enterprises exporting to Asia. A selection of strategic issues is examined in order to identify their relative importance to a firm's exporting activities. No attempt is made to establish a causal linkage between strategy and export performance. Rather, the paper attempts to appraise the level of importance of various strategic factors that are often dealt with by an exporting firm. The study was conducted with an expectation of assisting future research endeavours into the relevance of strategies to export-performance. A set of impediments and the extent of their negativity on the exporting activities have also been considered, the understanding of which may help a firm in achieving appropriate strategic direction. Both quantitative and qualitative research methods were used in an attempt to capture the intricacies and challenges of using strategies in a cross-cultural environment.
Journal
Journal of the Australian and New Zealand Academy of Management – Cambridge University Press
Published: Mar 1, 2000