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A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry

A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Hospitality Management CrossRef

A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry

International Journal of Hospitality Management , Volume 88: 102391 – Jul 1, 2020

A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry

International Journal of Hospitality Management , Volume 88: 102391 – Jul 1, 2020

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Publisher
CrossRef
Copyright
© 2019 Elsevier Ltd. All rights reserved.
ISSN
0278-4319
DOI
10.1016/j.ijhm.2019.102391
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Hospitality ManagementCrossRef

Published: Jul 1, 2020

References