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The PIMS Principles: Linking Strategy to Performance

The PIMS Principles: Linking Strategy to Performance http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing CrossRef

The PIMS Principles: Linking Strategy to Performance

Journal of Marketing , Volume 53 (2): 126 – Apr 1, 1989
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Publisher
CrossRef
ISSN
0022-2429
DOI
10.2307/1251419
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of MarketingCrossRef

Published: Apr 1, 1989

There are no references for this article.