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Attitudes towards Sustainable Fashion in Romania

Attitudes towards Sustainable Fashion in Romania AbstractThe present study is an attempt at mapping the Romanian society’s attitudes towards sustainable fashion. Our analyses are based on the European Commission Eurobarometer 92.4 (2019) data relevant for Romania. We have looked into ten Likert-type variables focused on consumer attitudes regarding sustainable fashion. As a first step, we created a sustainable-fashion attitude scale, followed by an exploratory factor analysis (EFA) aimed at investigating the inner structure of the variables. Thereafter, we employed a linear regression analysis in a bid to answer the question as to which are the variables that account for commitment to sustainable fashion in Romania. Inter alia, our results suggest that positive attitudes towards sustainable fashion are most enhanced by awareness about environmental issues and sensitivity to environmental protection in general and are weakened most significantly by poor financial situation measured in terms of difficulty in paying the bills.Besides gathering information on environmental protection from traditional media (the press), relying on Internet sources in this respect also increases support for the transition to a more environmentally conscious textile industry. Our analysis touches upon research limitations such as the attitude–action gap. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Acta Universitatis Sapientiae Social Analysis de Gruyter

Attitudes towards Sustainable Fashion in Romania

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Publisher
de Gruyter
Copyright
© 2022 Laura Nistor et al., published by Sciendo
eISSN
2248-0854
DOI
10.2478/aussoc-2022-0002
Publisher site
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Abstract

AbstractThe present study is an attempt at mapping the Romanian society’s attitudes towards sustainable fashion. Our analyses are based on the European Commission Eurobarometer 92.4 (2019) data relevant for Romania. We have looked into ten Likert-type variables focused on consumer attitudes regarding sustainable fashion. As a first step, we created a sustainable-fashion attitude scale, followed by an exploratory factor analysis (EFA) aimed at investigating the inner structure of the variables. Thereafter, we employed a linear regression analysis in a bid to answer the question as to which are the variables that account for commitment to sustainable fashion in Romania. Inter alia, our results suggest that positive attitudes towards sustainable fashion are most enhanced by awareness about environmental issues and sensitivity to environmental protection in general and are weakened most significantly by poor financial situation measured in terms of difficulty in paying the bills.Besides gathering information on environmental protection from traditional media (the press), relying on Internet sources in this respect also increases support for the transition to a more environmentally conscious textile industry. Our analysis touches upon research limitations such as the attitude–action gap.

Journal

Acta Universitatis Sapientiae Social Analysis – de Gruyter

Published: Nov 1, 2022

Keywords: sustainable fashion; ethical fashion; attitudes; factor analysis; Romania; regression

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