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Book Review: Laura Nistor: Fashion: A Phenomenon of Consumption and Communication. Studies among Youngsters in Romania Cluj-Napoca: Presa Universitară Clujeană, 2020

Book Review: Laura Nistor: Fashion: A Phenomenon of Consumption and Communication. Studies among... Act A Univ . SApientiAe , SociAl AnAyS l iS , 12 (2022) 173–175 DOI: 10 .2478/aussoc-2022-0010 Laura Nistor: Fashion: A Phenomenon of Consumption and Communication. Studies among Youngsters in Romania Cluj-Napoca: Presa Universitară Clujeană, 2020 Rozália Klára BAKÓ Sapientia Hungarian University of Transylvania, Cluj-Napoca bakorozalia@uni .sapientia .ro This interdisciplinary study is rooted in previous research endeavours of the author and synthesises her PhD thesis on fashion as a complex social phenomenon . While embedded in a thorough literature review with a global scope, the present research is aimed at exploring local and regional fashion-related attitudes and behaviours of youngsters from Central Romania . Although consumerism and communication are not conceptually connected, they are inseparable in the age of social media when it comes to post-millennials . The interactive web has enabled an unprecedented spread of ideas across all generations, and even more for the digital natives glued to online spaces This . intricate connection between consumerism and communication is presented analytically by Laura Nistor using both quantitative and qualitative research methods Fashion viewed through the lenses of communication processes is a . valuable niche approach looking at young people’s information sources, brand- related attitudes and narratives through online http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Acta Universitatis Sapientiae Social Analysis de Gruyter

Book Review: Laura Nistor: Fashion: A Phenomenon of Consumption and Communication. Studies among Youngsters in Romania Cluj-Napoca: Presa Universitară Clujeană, 2020

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Publisher
de Gruyter
Copyright
© 2022 Rozália Klára Bakó, published by Sciendo
eISSN
2248-0854
DOI
10.2478/aussoc-2022-0010
Publisher site
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Abstract

Act A Univ . SApientiAe , SociAl AnAyS l iS , 12 (2022) 173–175 DOI: 10 .2478/aussoc-2022-0010 Laura Nistor: Fashion: A Phenomenon of Consumption and Communication. Studies among Youngsters in Romania Cluj-Napoca: Presa Universitară Clujeană, 2020 Rozália Klára BAKÓ Sapientia Hungarian University of Transylvania, Cluj-Napoca bakorozalia@uni .sapientia .ro This interdisciplinary study is rooted in previous research endeavours of the author and synthesises her PhD thesis on fashion as a complex social phenomenon . While embedded in a thorough literature review with a global scope, the present research is aimed at exploring local and regional fashion-related attitudes and behaviours of youngsters from Central Romania . Although consumerism and communication are not conceptually connected, they are inseparable in the age of social media when it comes to post-millennials . The interactive web has enabled an unprecedented spread of ideas across all generations, and even more for the digital natives glued to online spaces This . intricate connection between consumerism and communication is presented analytically by Laura Nistor using both quantitative and qualitative research methods Fashion viewed through the lenses of communication processes is a . valuable niche approach looking at young people’s information sources, brand- related attitudes and narratives through online

Journal

Acta Universitatis Sapientiae Social Analysis – de Gruyter

Published: Nov 1, 2022

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