Access the full text.
Sign up today, get DeepDyve free for 14 days.
(2017)
Stakeholders' proclivity to utilize soap opera for agricultural information management in sout hwester n Niger ia
ascertained farmers’ awareness of the use of RTS for agricultural development
A. Olofinsao, A. Sekumade, A. Ajiboye (2017)
IMPACT OF AGRICULTURAL PROGRAMMES ON SMALLHOLDER FARMERS’ INCLUSIVE GROWTH IN SOUTHWEST NIGERIARussian Journal of Agricultural and Socio-Economic Sciences, 66
M. Yahaya, B. Olajide (2003)
Challenges of entertainment-educationThe Journal of International Communication, 9
A. Singhal, E. Rogers (2003)
The Status of Entertainment-Education Worldwide.
(2016)
Edutainment TV for disseminating information about agriculture . Note 22 GFRAS good practice notes for extension and advisory services. GFRAS: Lausanne, Switzerland
(2010)
Policies and institutions to support smallholder agriculture . Committee on Agriculture
(2012)
Social statistics in Nigeria—Part III: Health, employment, public safety, population and vital registration
(2015)
State of knowledge on CSA in Africa: Case Studies from Nigeria, Cameroun and the Democratic Republic of Congo
(2011)
Media practitioners' perception of utilisation of entertainment‐education format for agricultural information dissemination in southwest Nigeria
Fanen Terdoo, O. Adekola (2014)
Assessing the role of climate-smart agriculture in combating climate change, desertification and improving rural livelihood in Northern NigeriaAfrican Journal of Agricultural Research, 9
Accepted after revisons
(2010)
Dramatic and Persuasive Techniques in the Dissemination of HIV&AIDS Messages in Abule Oloke Merin Radio Soap Opera of South‐western Nigeria
B. Abubakar, A. Ango, U. Buhari (2010)
The Roles of Mass Media in Disseminating Agricultural Information to Farmers in Birnin Kebbi Local Government Area 0f Kebbi State: A Case Study of State Fadama II Development ProjectThe Journal of Agricultural Extension, 13
M. Munene, Thika-Nairobi, H. Mberia (2016)
Effects of Television Agricultural Shows on Small-Scale Farmers’ Information Need in Kenya: A Case Study of Kikuyu Sub-CountyThe International Journal of Academic Research in Business and Social Sciences, 6
A. Singhal, M. Cody, E. Rogers, M. Sabido (2004)
Entertainment-education and social change : history, research, and practice
(2013)
Edutainment: Using stories and media for social action and behavior change
O. Adebisi-Adelani, O. Oyesola (2014)
Information Sources and Awareness of Climate Change by Citrus Farmers in Benue State, NigeriaThe Journal of Agricultural Extension, 18
Leo Jeffres, D. Atkin, C. Bracken, K. Neuendorf (2006)
Cosmopoliteness in the Internet AgeJ. Comput. Mediat. Commun., 10
Ezekiel Mr, Petersen Mr (2014)
An Assessment of the Use of Radio and other Means of Information Dissemination by the Residents of Ado- Ekiti, Ekiti-State, Nigeria.Library Philosophy and Practice
O. Olaniyi, T. Ogunkunle (2018)
Agricultural and nutritional information needs of arable crop farmers in Ondo State NigeriaJournal of Agricultural Extension
Martin Bohn (2014)
Feeding the World in 2050, 59
A. Singhal, Hua Wang, E. Rogers (2013)
The Rising Tide of Entertainment–Education in Communication Campaigns
Jaclyn Roberts (2015)
A growing stereotype: Prince Farming's reality of agriculture
O. Adelore, M. Olujide, R. Popoola (2006)
Impact of HIV/AIDS Prevention Promotion Programmes on Behavioural Patterns among Rural Dwellers in South Western NigeriaJournal of Human Ecology, 20
B. Olajide, Adeyinka Oresanya (2016)
Entertainment-Education Strategy Utilization for Agricultural Information Dissemination: Congruency Among Researchers, Extension Agents, and Farmers in Southwestern NigeriaJournal of Agricultural & Food Information, 17
Tim Robinson, W. Wint, A. Tatem (2009)
Food and Agriculture Organisation of the United Nations
A. Cattaneo, L. Lipper, S. Asfaw, A. Arslan, G. Branca, Wendy Mann, Bui Binh, R. Cavatassi, L. Doanh, Mutisungilire Kachulu, Misael Kokwe, W. Lipita, Peter Lungu, J. Mussa, Evaristo Nyanoka, R. Sessa, Austin Tibu (2012)
DEVELOPING A CLIMATE-SMART AGRICULTURE STRATEGY AT THE COUNTRY LEVEL : LESSONS FROM RECENT EXPERIENCE
(2015)
Utilization of Mass Media among Farmers in Ikwere Local Government Area of Rivers State, Nigeria
Unpublished Ph.D thesis in the Department of Agricultural Extension and Rural Development
AbstractReality Television Show (RTS), an emerging variant of entertainment education, is renowned for its popularity among audiences all over the world, making it a great medium for conveying targeted educational messages to specific audiences. However, it is yet to be exploited for disseminating agriculture-related concepts such as Climate-Smart Agriculture (CSA). Therefore, this study examined farmers’ propensity to use RTS for information on CSA strategies in southwestern Nigeria. A multi-stage sampling procedure was used to select 121 farmers for this study. Using an interview schedule, data were collected on farmers’ socio-economic characteristics, sources of information on climate change and CSA, awareness of RTS, perceived constraints, and the propensity of its use for information on climate-smart agriculture strategies. Data were analysed using descriptive (frequencies, percentages, means) and inferential (PPMC) statistics at p = 0.05. Farmers were mostly male (55.4%), smallholders (1.6 ± 1.3 ha), and aged 44.9 ± 12.7 years. While most of the farmers (66.0%) used television as a source of information, none of them (0.0%) were aware of any Nigerian RTS used to promote agriculture. The most severe perceived constraints to the use of RTS were poor network reception eception (x ̄= 161.2), unstable power supply (x ̄= 160.3), lack of sponsorship (x ̄= 156.2), sustainability of the show (x ̄= 154.6) and language barrier (x ̄= 147.1). The majority of the farmers (69.4%) had a high propensity to use RTS for information on CSA. Farmers’ perceived constraints (r = −0.196) significantly correlated with their propensity to use RTS for information on CSA. Agricultural development communicators should focus on using this Entertainment-Education (EE) format in promoting climate-smart agriculture.
Agricultura tropica et subtropica – de Gruyter
Published: Jan 1, 2023
Keywords: entertainment education; development communicator; agricultural and climate information; food security
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.