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Second-Hand Clothing Shoppers’ Motivations. An Exploratory Study among Ethnic Hungarians from the Szeklerland Region of Romania

Second-Hand Clothing Shoppers’ Motivations. An Exploratory Study among Ethnic Hungarians from the... AbstractWe conducted a non-representative online questionnaire survey among inhabitants of the Szeklerland region in Romania with a view to looking into their second-hand shopping habits. Based on an adapted version of an international scale, the present analysis aims to explore the motivational background of these shopping activities. The exploratory factor analysis indicated five motivational dimensions: economic/austerity, critical/environmental, originality, social interaction, nostalgic and self-expression. The three latter motivational dimensions resemble the hedonic motivational dimensions indicated by the literature. The motivational dimensions can be explained by a series of independent variables; however, the explanatory power of regression models is marginal. As a second step, we adopted a cluster analysis in order to model second-hand shoppers’ typical consumer segments. We found three clusters: austerity social interactionist, originality seekers, and nostalgic critics. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Acta Universitatis Sapientiae, Economics and Business de Gruyter

Second-Hand Clothing Shoppers’ Motivations. An Exploratory Study among Ethnic Hungarians from the Szeklerland Region of Romania

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Publisher
de Gruyter
Copyright
© 2022 Laura Nistor, et al., published by Sciendo
eISSN
2360-0047
DOI
10.2478/auseb-2022-0004
Publisher site
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Abstract

AbstractWe conducted a non-representative online questionnaire survey among inhabitants of the Szeklerland region in Romania with a view to looking into their second-hand shopping habits. Based on an adapted version of an international scale, the present analysis aims to explore the motivational background of these shopping activities. The exploratory factor analysis indicated five motivational dimensions: economic/austerity, critical/environmental, originality, social interaction, nostalgic and self-expression. The three latter motivational dimensions resemble the hedonic motivational dimensions indicated by the literature. The motivational dimensions can be explained by a series of independent variables; however, the explanatory power of regression models is marginal. As a second step, we adopted a cluster analysis in order to model second-hand shoppers’ typical consumer segments. We found three clusters: austerity social interactionist, originality seekers, and nostalgic critics.

Journal

Acta Universitatis Sapientiae, Economics and Business – de Gruyter

Published: Sep 1, 2022

Keywords: second-hand shops; thrift; motivations; sustainability; Szeklerland; Z13; Q56; P46; I31

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