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An exploratory investigation into the role of a research and development programme on future craft practice

An exploratory investigation into the role of a research and development programme on future... Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Arts Marketing An International Journal Emerald Publishing

An exploratory investigation into the role of a research and development programme on future craft practice

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References (98)

Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
2044-2084
DOI
10.1108/AM-11-2011-0033
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.

Journal

Arts Marketing An International Journal – Emerald Publishing

Published: Oct 18, 2013

Keywords: Marketing; Mentoring; Design; Experimentation; Competencies; Craft

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