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Cultural consumption and souvenirs: an ethical framework

Cultural consumption and souvenirs: an ethical framework Purpose – The purpose of this paper is to propose guidelines for business enterprises engaging with indigenous communities to protect their intellectual property rights, particularly indigenous art works produced for the souvenir industry. Design/methodology/approach – Literature on indigenous art and souvenirs demonstrating exploitation of indigenous communities’ intellectual property was facilitated by a lack of knowledge of how to otherwise behave. The proposed guidelines for commercial entities wishing to engage ethically with indigenous communities draws on international exemplars. Findings – A twelve‐point framework for ethical commerce in indigenous souvenirs between indigenous communities and businesses is proposed to ensure populations lacking economic and social power are not disenfranchised by limited experience in a market society. Social implications – The proposed guidelines contribute to achieving reconciliation between mainstream and indigenous people in various countries throughout the world. Originality/value – This paper assists development of guidelines enabling ethical decision‐making in the souvenir industry applying a critical approach to the principles of corporate responsibility. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Arts Marketing An International Journal Emerald Publishing

Cultural consumption and souvenirs: an ethical framework

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References (86)

Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
2044-2084
DOI
10.1108/20442081211274020
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to propose guidelines for business enterprises engaging with indigenous communities to protect their intellectual property rights, particularly indigenous art works produced for the souvenir industry. Design/methodology/approach – Literature on indigenous art and souvenirs demonstrating exploitation of indigenous communities’ intellectual property was facilitated by a lack of knowledge of how to otherwise behave. The proposed guidelines for commercial entities wishing to engage ethically with indigenous communities draws on international exemplars. Findings – A twelve‐point framework for ethical commerce in indigenous souvenirs between indigenous communities and businesses is proposed to ensure populations lacking economic and social power are not disenfranchised by limited experience in a market society. Social implications – The proposed guidelines contribute to achieving reconciliation between mainstream and indigenous people in various countries throughout the world. Originality/value – This paper assists development of guidelines enabling ethical decision‐making in the souvenir industry applying a critical approach to the principles of corporate responsibility.

Journal

Arts Marketing An International Journal – Emerald Publishing

Published: Oct 19, 2012

Keywords: Copyright; Intellectual property; Heritage; Crafts; Business ethics; Social responsibility; Corporate responsibility; Cultural marketing; Cultural copyright; Intellectual property rights in cultural heritage; Souvenirs; Ethical consumption

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