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Mapping the arts marketing literature

Mapping the arts marketing literature Purpose – The purpose of this paper is to visually map the arts marketing journal literature. Design/methodology/approach – An extensive title and abstract search was carried out to identify literature on the relationship between art and the market. Papers were then classified by topic. Visual maps were drawn showing topic coverage in relevant areas. Findings – The literature dealing with the relationship between art and the market is found to be extensive and multi‐disciplinary. The search found just over 1,500 papers. Research limitations/implications – This was a mapping exercise rather than an analysis of the issues. Many different disciplines have a stake in understanding the art‐market relationship. Arts marketing scholars can benefit from engaging with research in this area, which is outside the marketing academy. Practical implications – The maps provide a visual guide to the work, which has already been done across a wide range of disciplines and journals. They enable academic and professional readers to see where knowledge and insights may already exist and where work remains to be done. Originality/value – Given the recent growth in arts marketing research, the paper provides a timely map of the territory. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Arts Marketing An International Journal Emerald Publishing

Mapping the arts marketing literature

Daragh O'Reilly
Arts Marketing An International Journal , Volume 1 (1): 13 – May 20, 2011
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References (5)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
2044-2084
DOI
10.1108/20442081111129851
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to visually map the arts marketing journal literature. Design/methodology/approach – An extensive title and abstract search was carried out to identify literature on the relationship between art and the market. Papers were then classified by topic. Visual maps were drawn showing topic coverage in relevant areas. Findings – The literature dealing with the relationship between art and the market is found to be extensive and multi‐disciplinary. The search found just over 1,500 papers. Research limitations/implications – This was a mapping exercise rather than an analysis of the issues. Many different disciplines have a stake in understanding the art‐market relationship. Arts marketing scholars can benefit from engaging with research in this area, which is outside the marketing academy. Practical implications – The maps provide a visual guide to the work, which has already been done across a wide range of disciplines and journals. They enable academic and professional readers to see where knowledge and insights may already exist and where work remains to be done. Originality/value – Given the recent growth in arts marketing research, the paper provides a timely map of the territory.

Journal

Arts Marketing An International Journal – Emerald Publishing

Published: May 20, 2011

Keywords: Arts marketing; Serials; Research work

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