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Earth Liberation Stunt

Earth Liberation Stunt Isol atoe s T H E C U LT U R A L U R N Earth Liberation Stunt “The Crying Indian” (1971) was one of the first television commercials to forge the link between advertising and authenticity. Toss a Styrofoam cup out of your car as you speed down the interstate, and you will make an Indian cry. Only he’s not crying, and he’s not an Indian (he was Sicilian, actually), a term that owes its origin to Columbus’s misapprehension about where he landed, the idiot. But don’t tell that to Hugh McGraw, who claims the title of copywriter on the iconic ad, part of an Earth Day PSA campaign. living in nature, in good nature, and all that stuff. Every Halloween I was an Indian. I went in my office, with a lined yellow pad, and I just envisioned: What would a Native American from five hundred years ago think if he could walk in this industrialized horror? I put him in the canoe, and he passed through time. He came out of the 1400s or 1500s or whatever you want to make it. They were here, what, ten thousand years? There were some people who http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Baffler MIT Press

Earth Liberation Stunt

McGraw, Hugh
The Baffler – Mar 1, 2014
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Publisher
MIT Press
Copyright
© 2014 Hugh McGraw
ISSN
1059-9789
eISSN
2164-926X
DOI
10.1162/BFLR_a_00239
Publisher site
See Article on Publisher Site

Abstract

Isol atoe s T H E C U LT U R A L U R N Earth Liberation Stunt “The Crying Indian” (1971) was one of the first television commercials to forge the link between advertising and authenticity. Toss a Styrofoam cup out of your car as you speed down the interstate, and you will make an Indian cry. Only he’s not crying, and he’s not an Indian (he was Sicilian, actually), a term that owes its origin to Columbus’s misapprehension about where he landed, the idiot. But don’t tell that to Hugh McGraw, who claims the title of copywriter on the iconic ad, part of an Earth Day PSA campaign. living in nature, in good nature, and all that stuff. Every Halloween I was an Indian. I went in my office, with a lined yellow pad, and I just envisioned: What would a Native American from five hundred years ago think if he could walk in this industrialized horror? I put him in the canoe, and he passed through time. He came out of the 1400s or 1500s or whatever you want to make it. They were here, what, ten thousand years? There were some people who

Journal

The Baffler – MIT Press

Published: Mar 1, 2014

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