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Hope and Ka-ching: Workers of the world, apply here

Hope and Ka-ching: Workers of the world, apply here Re f o r m e r s Hope and Ka-ching Workers of the world, apply here 3 Astr a Taylor veryone is equal at New Era Windows Cooperative, a factory on the southwest side of Chicago. There is no owner to answer to because everyone is an owner; there are no outside shareholders to choose a board of directors. There is no boss because the workers fired him. I paid a visit to the New Era plant, housed in a towering building full of commercial warehouses, to celebrate its grand opening on May 9, 2013. The air was heavy with nervous anticipation and pride. Assigned to decorating duty, I noticed one of the workers, an older fellow who rarely spoke or smiled, redoing my handiwork, rearranging props so they framed the podium symmetrically and rehanging the New Era banner so it was perfectly straight and the knots were evenly spaced. By 3 p.m. about fifty people had arrived—friends and family, union representatives, and local officials—filling a room that had been dark and cavernous only a few months before. The workers had installed lighting and painted the walls, mapped and cut drains in the cement floor, rigged the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Baffler MIT Press

Hope and Ka-ching: Workers of the world, apply here

The BafflerMar 1, 2014

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Publisher
MIT Press
Copyright
© 2014 Astra Taylor
ISSN
1059-9789
eISSN
2164-926X
DOI
10.1162/BFLR_a_00250
Publisher site
See Article on Publisher Site

Abstract

Re f o r m e r s Hope and Ka-ching Workers of the world, apply here 3 Astr a Taylor veryone is equal at New Era Windows Cooperative, a factory on the southwest side of Chicago. There is no owner to answer to because everyone is an owner; there are no outside shareholders to choose a board of directors. There is no boss because the workers fired him. I paid a visit to the New Era plant, housed in a towering building full of commercial warehouses, to celebrate its grand opening on May 9, 2013. The air was heavy with nervous anticipation and pride. Assigned to decorating duty, I noticed one of the workers, an older fellow who rarely spoke or smiled, redoing my handiwork, rearranging props so they framed the podium symmetrically and rehanging the New Era banner so it was perfectly straight and the knots were evenly spaced. By 3 p.m. about fifty people had arrived—friends and family, union representatives, and local officials—filling a room that had been dark and cavernous only a few months before. The workers had installed lighting and painted the walls, mapped and cut drains in the cement floor, rigged the

Journal

The BafflerMIT Press

Published: Mar 1, 2014

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