Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Rising Trend of the Reverse BBL and the Implications for Aesthetic Surgeons: A Google Trends Analysis

The Rising Trend of the Reverse BBL and the Implications for Aesthetic Surgeons: A Google Trends... Abstracts From The Aesthetic Society Meeting 2023: Resident and Fellows Forum 9 over a 5-year period using Google Trends and bring attention to this emerging trend in aesthetic surgery. Methods/Technique: A Google Trends analysis was completed using the term “reverse BBL”. Trends were analyzed over a 5-year time pe- riod and included an assessment of regional searches by state. Changes in search frequency were further analyzed based on media articles describing reverse BBL trends, with the first mention being in August 2021, followed by another series of publications from November-December 2021, and June 2022. Results/Complications: There was a steady increase in the relative search value (normalized search volume in comparison to total search volume over 5 years) for “reverse BBL” beginning in January 2020, with a peak in December 2021 and June 2022 (Figure 1). The states as- sociated with the most search interest in BBL reversal were: Florida, New York, California, Texas, and Illinois (Figure 2). Average relative 1 2 search volume significantly increased with media publication of reverse University of Pennsylvania, Philadelphia, PA; Yale University, New BBL procedures among celebrities, corresponding with August 2021, Haven, CT November- December 2021 and mid-2022 (p<0.05) (Figure 3). Conclusion: These data indicate there is increasing public interest in reversal of gluteal fat grafting, which appears to correlate with social media trends. As patient’s remorse trends surrounding reverse BBL’s rise, aesthetic surgeons should counsel patients accordingly pri- or to gluteal augmentation surgery. Furthermore, for patients having undergone gluteal augmentation seeking reversals, pre-operative consultation of risks associated with reverse BBL procedures should be discussed. More research is needed regarding best operative ap- proach for BBL reversal, including approaches with liposuction and ad- ditional revision surgeries, and strategies to mitigate postoperative BODY CONTOURING The Rising Trend of the Reverse Bbl and the Implications for Aesthetic Surgeons: A Google Trends Analysis Rachel Safeek, MD, MPH; Jonathan Dang, MD; and Bruce Mast, MD, FACS University of Florida, Gainesville, FL Goals/Purpose: Aesthetic surgery trends continue to evolve and are often popularized by social media, particularly with celebrity influence, as exemplified by gluteal fat grafting or Brazilian Butt Lift (BBL). There appears to be a trend for reversal of this procedure, but there is a pau- city of research describing associated operative techniques and pre- cautions, with most discussion limited to media publications. The aim of this study was to evaluate public interest in reverse BBL surgery 10 Abstracts From The Aesthetic Society Meeting 2023: Resident and Fellows Forum complications, while enhancing cosmetic outcomes. 1 2 Tulane University, New Orleans, LA; Tulane University School of Medicine, New Orleans, LA; Gartner Health Medical Center, Middletown These blocks have been shown to significantly decrease the number of prescribed opioids in patients who underwent abdominoplasty, liposuction, and primary 2,3 submuscular breast operations. The goal of this study is to compare ultrasound-guided TAP blocks to local infiltration anesthesia with or without blind rectus sheath blocks in patients undergoing abdominoplasty. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Aesthetic Surgery Journal Open Forum Oxford University Press

The Rising Trend of the Reverse BBL and the Implications for Aesthetic Surgeons: A Google Trends Analysis

Safeek, Rachel; Dang, Jonathan; Mast, Bruce
Aesthetic Surgery Journal Open Forum , Volume 5 (Supplement_1): 1 – Apr 14, 2023
Download PDF
2 pages

Loading next page...
 
/lp/oxford-university-press/the-rising-trend-of-the-reverse-bbl-and-the-implications-for-aesthetic-ZEGopgN03f

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Oxford University Press
Copyright
© The Author(s) 2023. Published by Oxford University Press on behalf of The Aesthetic Society.
eISSN
2631-4797
DOI
10.1093/asjof/ojad027.016
Publisher site
See Article on Publisher Site

Abstract

Abstracts From The Aesthetic Society Meeting 2023: Resident and Fellows Forum 9 over a 5-year period using Google Trends and bring attention to this emerging trend in aesthetic surgery. Methods/Technique: A Google Trends analysis was completed using the term “reverse BBL”. Trends were analyzed over a 5-year time pe- riod and included an assessment of regional searches by state. Changes in search frequency were further analyzed based on media articles describing reverse BBL trends, with the first mention being in August 2021, followed by another series of publications from November-December 2021, and June 2022. Results/Complications: There was a steady increase in the relative search value (normalized search volume in comparison to total search volume over 5 years) for “reverse BBL” beginning in January 2020, with a peak in December 2021 and June 2022 (Figure 1). The states as- sociated with the most search interest in BBL reversal were: Florida, New York, California, Texas, and Illinois (Figure 2). Average relative 1 2 search volume significantly increased with media publication of reverse University of Pennsylvania, Philadelphia, PA; Yale University, New BBL procedures among celebrities, corresponding with August 2021, Haven, CT November- December 2021 and mid-2022 (p<0.05) (Figure 3). Conclusion: These data indicate there is increasing public interest in reversal of gluteal fat grafting, which appears to correlate with social media trends. As patient’s remorse trends surrounding reverse BBL’s rise, aesthetic surgeons should counsel patients accordingly pri- or to gluteal augmentation surgery. Furthermore, for patients having undergone gluteal augmentation seeking reversals, pre-operative consultation of risks associated with reverse BBL procedures should be discussed. More research is needed regarding best operative ap- proach for BBL reversal, including approaches with liposuction and ad- ditional revision surgeries, and strategies to mitigate postoperative BODY CONTOURING The Rising Trend of the Reverse Bbl and the Implications for Aesthetic Surgeons: A Google Trends Analysis Rachel Safeek, MD, MPH; Jonathan Dang, MD; and Bruce Mast, MD, FACS University of Florida, Gainesville, FL Goals/Purpose: Aesthetic surgery trends continue to evolve and are often popularized by social media, particularly with celebrity influence, as exemplified by gluteal fat grafting or Brazilian Butt Lift (BBL). There appears to be a trend for reversal of this procedure, but there is a pau- city of research describing associated operative techniques and pre- cautions, with most discussion limited to media publications. The aim of this study was to evaluate public interest in reverse BBL surgery 10 Abstracts From The Aesthetic Society Meeting 2023: Resident and Fellows Forum complications, while enhancing cosmetic outcomes. 1 2 Tulane University, New Orleans, LA; Tulane University School of Medicine, New Orleans, LA; Gartner Health Medical Center, Middletown These blocks have been shown to significantly decrease the number of prescribed opioids in patients who underwent abdominoplasty, liposuction, and primary 2,3 submuscular breast operations. The goal of this study is to compare ultrasound-guided TAP blocks to local infiltration anesthesia with or without blind rectus sheath blocks in patients undergoing abdominoplasty.

Journal

Aesthetic Surgery Journal Open Forum – Oxford University Press

Published: Apr 14, 2023

There are no references for this article.