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An Evaluation of the General Theory of Marketing

An Evaluation of the General Theory of Marketing Readers concerned with marketing theory will find this examination of a previously published critique of “The General Theory of Marketing” of interest. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

An Evaluation of the General Theory of Marketing

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Publisher
SAGE
Copyright
© 1972 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224297203600313
Publisher site
See Article on Publisher Site

Abstract

Readers concerned with marketing theory will find this examination of a previously published critique of “The General Theory of Marketing” of interest.

Journal

Journal of MarketingSAGE

Published: Jul 1, 1972

There are no references for this article.