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Berlin, the Virtual Global City

Berlin, the Virtual Global City This article analyzes the significance of the global-city epithet as a transformational city-building image for post-Wall Berlin. The boosterist ambitions of the New Berlin’s massive rebuilding program have not brought the former Cold War outpost into the top tier of contemporary global cities; rather, the regained capital is languishing under bankruptcy and high unemployment. Nonetheless, Berlin’s legacy of extreme mutability, combined with its obsessive self-representations in architectural exhibitions and other virtual environments, provide a strategic platform that enables the city to imagine and plan its urban future toward globality. The multiple virtual-city stagings of Berlin function in a pragmatic, entrepreneurial manner, by serving as a lure for, e.g., culture and multimedia industries to relocate to Berlin. Such globally linked companies are indicative of how branding in the virtual realm can help build a new economic reality into being. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Visual Culture SAGE

Berlin, the Virtual Global City

Journal of Visual Culture , Volume 3 (2): 18 – Aug 1, 2004

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References (45)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1470-4129
eISSN
1741-2994
DOI
10.1177/1470412904044819
Publisher site
See Article on Publisher Site

Abstract

This article analyzes the significance of the global-city epithet as a transformational city-building image for post-Wall Berlin. The boosterist ambitions of the New Berlin’s massive rebuilding program have not brought the former Cold War outpost into the top tier of contemporary global cities; rather, the regained capital is languishing under bankruptcy and high unemployment. Nonetheless, Berlin’s legacy of extreme mutability, combined with its obsessive self-representations in architectural exhibitions and other virtual environments, provide a strategic platform that enables the city to imagine and plan its urban future toward globality. The multiple virtual-city stagings of Berlin function in a pragmatic, entrepreneurial manner, by serving as a lure for, e.g., culture and multimedia industries to relocate to Berlin. Such globally linked companies are indicative of how branding in the virtual realm can help build a new economic reality into being.

Journal

Journal of Visual CultureSAGE

Published: Aug 1, 2004

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