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Campaigning Through Cable: Examining the Relationship Between Cable News Appearances and House Candidate Fundraising

Campaigning Through Cable: Examining the Relationship Between Cable News Appearances and House... Appearances of elected officials on cable news have become a regular feature of American politics. Do candidates going on cable news see a subsequent bump in fundraising? We evaluate all television appearances for every major party candidate running for the House from 2009–2020 on CNN, MSNBC, and Fox News. We match these with FEC records of every individual campaign contribution made during the same period. We find evidence that candidates who appear on cable news do see a spike in fundraising on the day of the appearance. We find incumbents raise more money from in-state donors while nonincumbents see a bump from out-of-state donors. Also, this money comes more from appearances in primetime slots, not daytime appearances. Given that candidates see a bump in fundraising for TV appearances, it remains likely that this facet of American politics will persist. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Politics Research SAGE

Campaigning Through Cable: Examining the Relationship Between Cable News Appearances and House Candidate Fundraising

American Politics Research , Volume 51 (5): 22 – Sep 1, 2023

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References (57)

Publisher
SAGE
Copyright
© The Author(s) 2023
ISSN
1532-673X
eISSN
1552-3373
DOI
10.1177/1532673x231175675
Publisher site
See Article on Publisher Site

Abstract

Appearances of elected officials on cable news have become a regular feature of American politics. Do candidates going on cable news see a subsequent bump in fundraising? We evaluate all television appearances for every major party candidate running for the House from 2009–2020 on CNN, MSNBC, and Fox News. We match these with FEC records of every individual campaign contribution made during the same period. We find evidence that candidates who appear on cable news do see a spike in fundraising on the day of the appearance. We find incumbents raise more money from in-state donors while nonincumbents see a bump from out-of-state donors. Also, this money comes more from appearances in primetime slots, not daytime appearances. Given that candidates see a bump in fundraising for TV appearances, it remains likely that this facet of American politics will persist.

Journal

American Politics ResearchSAGE

Published: Sep 1, 2023

Keywords: cable news; congressional elections; money in politics

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