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City Marketing, Image Reconstruction and Urban Regeneration

City Marketing, Image Reconstruction and Urban Regeneration Reflecting the new urban entrepreneuralism, city marketing is more than the mere promotion of place, being used in some cities to rebuild and redefine their image, allied to which has been a strategy of targeting specific types of activity which both reflect and bolster the image. Examining the experience of Glasgow, this paper focuses on the implications raised by the use of such marketing techniques, showing that they have social and political implications which practice tends to overlook. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Urban Studies: An International Journal of Research in Urban Studies SAGE

City Marketing, Image Reconstruction and Urban Regeneration

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References (3)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0042-0980
eISSN
1360-063X
DOI
10.1080/00420989320080331
Publisher site
See Article on Publisher Site

Abstract

Reflecting the new urban entrepreneuralism, city marketing is more than the mere promotion of place, being used in some cities to rebuild and redefine their image, allied to which has been a strategy of targeting specific types of activity which both reflect and bolster the image. Examining the experience of Glasgow, this paper focuses on the implications raised by the use of such marketing techniques, showing that they have social and political implications which practice tends to overlook.

Journal

Urban Studies: An International Journal of Research in Urban StudiesSAGE

Published: Mar 1, 1993

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