Access the full text.
Sign up today, get DeepDyve free for 14 days.
The philosophy of quality management cannot be deliberated upon without understanding the role of Total Quality Management (TQM) in problem solving and defect prevention in day-to-day management and emergence of Six Sigma arising out of the lacunae of TQM. With the modern marketing relying heavily on customer satisfaction and product quality, these techniques have become inevitable for every modern business organisation. The present study is an attempt to highlight the major concerns of TQM and Six Sigma, their components, advantages and impact on customer satisfaction. The paper also seeks to discuss two case studies on Six Sigma implementation, explaining how it leads to improvement in service along with cost saving to the company.
Asia Pacific Business Review – SAGE
Published: Jul 1, 2011
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.