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Is the Talent Pool for Marketing Managers Drying Up?

Is the Talent Pool for Marketing Managers Drying Up? gHE CURRENT QUESTION ~A~KETING Is the Talent Pool By DIK WARREN TWEDT Director of Marketing Research for Marketing Managers Oscar Mayer & Co. Madison, Wisconsin Drying Up? 1967 is described as "the most frenzied year in functions. And when the brightest students are less history" for recruitment of college graduates by and less likely to elect business careers, then the businesses, in a recent Business Week article.! Ac­ chances for the marketing team to be of a "higher cording to a survey by Northwestern University's intellectual level" are correspondingly reduced. Evi­ Dr. Frank S. Endicott, corporation hiring goals this dence that this is actually taking place is available year are 53 % larger than last year-and last year from analyses of the last decade's Annual Reports business got only two-thirds of the graduates it of the National Merit Scholarship Corporation.' needed. Non-business careers are siphoning off an From its founding in 1955 through 1966, the N a­ increasing number of graduates. tional Merit Scholarship Corporation has awarded The National Industrial Conference Board reports 15,053 four-year college scholarships valued at more a "serious marketing manpower crisis" in a current than $54 million. High school students enter the survey.s This survey http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Is the Talent Pool for Marketing Managers Drying Up?

Journal of Marketing , Volume 31 (3): 2 – Jul 1, 1967

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Publisher
SAGE
Copyright
© 1967 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224296703100314
Publisher site
See Article on Publisher Site

Abstract

gHE CURRENT QUESTION ~A~KETING Is the Talent Pool By DIK WARREN TWEDT Director of Marketing Research for Marketing Managers Oscar Mayer & Co. Madison, Wisconsin Drying Up? 1967 is described as "the most frenzied year in functions. And when the brightest students are less history" for recruitment of college graduates by and less likely to elect business careers, then the businesses, in a recent Business Week article.! Ac­ chances for the marketing team to be of a "higher cording to a survey by Northwestern University's intellectual level" are correspondingly reduced. Evi­ Dr. Frank S. Endicott, corporation hiring goals this dence that this is actually taking place is available year are 53 % larger than last year-and last year from analyses of the last decade's Annual Reports business got only two-thirds of the graduates it of the National Merit Scholarship Corporation.' needed. Non-business careers are siphoning off an From its founding in 1955 through 1966, the N a­ increasing number of graduates. tional Merit Scholarship Corporation has awarded The National Industrial Conference Board reports 15,053 four-year college scholarships valued at more a "serious marketing manpower crisis" in a current than $54 million. High school students enter the survey.s This survey

Journal

Journal of MarketingSAGE

Published: Jul 1, 1967

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