Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Lawlike Generalizations and Marketing Theory

Lawlike Generalizations and Marketing Theory The author explores the fundamental characteristics of lawlike generalizations in marketing theory and proposes a procedure for transforming ordinary conversational generalizations into lawlike generalizations in marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Lawlike Generalizations and Marketing Theory

Journal of Marketing , Volume 37 (3): 2 – Jul 1, 1973

Loading next page...
 
/lp/sage/lawlike-generalizations-and-marketing-theory-YdZG2QaLAB

References (3)

Publisher
SAGE
Copyright
© 1973 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224297303700311
Publisher site
See Article on Publisher Site

Abstract

The author explores the fundamental characteristics of lawlike generalizations in marketing theory and proposes a procedure for transforming ordinary conversational generalizations into lawlike generalizations in marketing.

Journal

Journal of MarketingSAGE

Published: Jul 1, 1973

There are no references for this article.