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Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)

Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC) This special issue presents a collection of viewpoints from senior members of the Australian and New Zealand Marketing Academy (ANZMAC), including individual Fellows and past and present members of the Executive Committee, which expand on the history, current state and potential future directions of the Academy. In this editorial we summarise four major challenges for the Academy as identified by the intersection of contributions to this special issue, and member discussions arising from special sessions at the 2021 and 2022 ANZMAC conferences. We end with current initiatives and work-in-progress that the Academy has embarked upon to address these challenges. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Australasian Marketing Journal SAGE

Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)

Australasian Marketing Journal , Volume 31 (3): 5 – Aug 1, 2023

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References (26)

Publisher
SAGE
Copyright
© 2023 Australian and New Zealand Marketing Academy
ISSN
1839-3349
eISSN
1839-3349
DOI
10.1177/14413582231174539
Publisher site
See Article on Publisher Site

Abstract

This special issue presents a collection of viewpoints from senior members of the Australian and New Zealand Marketing Academy (ANZMAC), including individual Fellows and past and present members of the Executive Committee, which expand on the history, current state and potential future directions of the Academy. In this editorial we summarise four major challenges for the Academy as identified by the intersection of contributions to this special issue, and member discussions arising from special sessions at the 2021 and 2022 ANZMAC conferences. We end with current initiatives and work-in-progress that the Academy has embarked upon to address these challenges.

Journal

Australasian Marketing JournalSAGE

Published: Aug 1, 2023

Keywords: Australia; New Zealand; marketing; academy; ANZMAC; sustainability

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