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Reassessing Turkey’s Soft Power: The Rules of Attraction

Reassessing Turkey’s Soft Power: The Rules of Attraction Since the mid-2000s, Turkey has incorporated a soft power discourse into its foreign policy agenda and shifted its attention toward building up its soft power infrastructure. Up until 2013, Turkey was applauded as a regional powerhouse, an important player in the soft power arena, and a beacon of democracy and stability within an unstable region. However, the restrictions on free speech, media censorship, and the crackdown on the opposition have impacted Turkey’s current soft power ranking. While expanding its diplomatic network and public diplomacy apparatus to wield soft power, Turkey’s global reputation has seen a downward spiral. This article investigates the role that political leadership and political values play in determining Turkey’s soft power capacity. This article’s main contention is that while Turkey increases its global engagement and capacity to appeal non-Western audiences, its capacity to attract international audiences particularly in the West has diminished due to its democratic backsliding. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Alternatives SAGE

Reassessing Turkey’s Soft Power: The Rules of Attraction

Alternatives , Volume 44 (1): 22 – Feb 1, 2019

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References (107)

Publisher
SAGE
Copyright
© The Author(s) 2019
ISSN
0304-3754
eISSN
2163-3150
DOI
10.1177/0304375419853751
Publisher site
See Article on Publisher Site

Abstract

Since the mid-2000s, Turkey has incorporated a soft power discourse into its foreign policy agenda and shifted its attention toward building up its soft power infrastructure. Up until 2013, Turkey was applauded as a regional powerhouse, an important player in the soft power arena, and a beacon of democracy and stability within an unstable region. However, the restrictions on free speech, media censorship, and the crackdown on the opposition have impacted Turkey’s current soft power ranking. While expanding its diplomatic network and public diplomacy apparatus to wield soft power, Turkey’s global reputation has seen a downward spiral. This article investigates the role that political leadership and political values play in determining Turkey’s soft power capacity. This article’s main contention is that while Turkey increases its global engagement and capacity to appeal non-Western audiences, its capacity to attract international audiences particularly in the West has diminished due to its democratic backsliding.

Journal

AlternativesSAGE

Published: Feb 1, 2019

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