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The General Theory of Marketing

The General Theory of Marketing The explosion of knowledge has made most students of marketing specialists. If these specialties have consistency, they should fit into a more general theory of marketing. The structure of such a theory is proposed in this article. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

The General Theory of Marketing

Journal of Marketing , Volume 32 (1): 5 – Jan 1, 1968

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Publisher
SAGE
Copyright
© 1968 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224296803200107
Publisher site
See Article on Publisher Site

Abstract

The explosion of knowledge has made most students of marketing specialists. If these specialties have consistency, they should fit into a more general theory of marketing. The structure of such a theory is proposed in this article.

Journal

Journal of MarketingSAGE

Published: Jan 1, 1968

There are no references for this article.