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The Morphology of Theory and the General Theory of Marketing

The Morphology of Theory and the General Theory of Marketing The author explores the nature of theoretical and nontheoretical structures and then evaluates the theoretical structure advanced in a previous Journal of Marketing article. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

The Morphology of Theory and the General Theory of Marketing

Journal of Marketing , Volume 35 (2): 4 – Apr 1, 1971

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Publisher
SAGE
Copyright
© 1971 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224297103500213
Publisher site
See Article on Publisher Site

Abstract

The author explores the nature of theoretical and nontheoretical structures and then evaluates the theoretical structure advanced in a previous Journal of Marketing article.

Journal

Journal of MarketingSAGE

Published: Apr 1, 1971

There are no references for this article.