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A Brain for Business – A Brain for LifeThe Importance of Cognitive Biases

A Brain for Business – A Brain for Life: The Importance of Cognitive Biases [This chapter explores how it is that we make reliable and systematic errors in our thinking and how these systematic biases can affect the decisions that we make. ‘The general root of superstition is that men observe when things hit, and not when they miss; and commit to memory the one, and forget and pass over the other’. (Francis Bacon, 1561–1626, English philosopher of science)] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Brain for Business – A Brain for LifeThe Importance of Cognitive Biases

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2018
ISBN
978-3-319-49153-0
Pages
61 –75
DOI
10.1007/978-3-319-49154-7_5
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter explores how it is that we make reliable and systematic errors in our thinking and how these systematic biases can affect the decisions that we make. ‘The general root of superstition is that men observe when things hit, and not when they miss; and commit to memory the one, and forget and pass over the other’. (Francis Bacon, 1561–1626, English philosopher of science)]

Published: Aug 12, 2017

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