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A Casebook of Strategic Corporate Social ResponsibilitySwadeshi Mills Limited: Kickstarting Sustainability

A Casebook of Strategic Corporate Social Responsibility: Swadeshi Mills Limited: Kickstarting... Swadeshi Mills Limited: Kickstarting Sustainability S. Venkataraman Leaving her office in Gandhipuram, Coimbatore, on a late Saturday afternoon in March 2018, Chitra Doraivelu was feeling reasonably pleased with the way the day had gone. Chitra, 32, was the Group Director-Sustainability at Swadeshi Mills Ltd. (SML). A chemical engineer from NIT Trichy, and an MBA from Ivey Business School, Canada, with a specialization in sustainability, Chitra and her team had earlier in the day, completed a successful presentation to the company’s Management Committee. She had also broadly outlined some thoughts for future plans relating to sustainability, but these needed to be fleshed out in much greater detail. Her team was on a high, and the Chairman of the Board was highly appreciative of the team’s efforts. As she reached her car, she changed her mind, and told her chauffeur that she would follow on foot. She felt the 3-km walk home might help clear her head. A Legacy Steeped in History Chitra was the fourth generation of one of the well-established but progressive entrepreneurial family groups that had its moorings in the city of Coimbatore in the South India. Coimbatore was renowned for its rich industrial tradition and crowned by http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Casebook of Strategic Corporate Social ResponsibilitySwadeshi Mills Limited: Kickstarting Sustainability

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Publisher
Springer Singapore
Copyright
© Springer Nature Singapore Pte Ltd. 2022
ISBN
978-981-16-5718-4
Pages
143 –153
DOI
10.1007/978-981-16-5719-1_9
Publisher site
See Chapter on Publisher Site

Abstract

Swadeshi Mills Limited: Kickstarting Sustainability S. Venkataraman Leaving her office in Gandhipuram, Coimbatore, on a late Saturday afternoon in March 2018, Chitra Doraivelu was feeling reasonably pleased with the way the day had gone. Chitra, 32, was the Group Director-Sustainability at Swadeshi Mills Ltd. (SML). A chemical engineer from NIT Trichy, and an MBA from Ivey Business School, Canada, with a specialization in sustainability, Chitra and her team had earlier in the day, completed a successful presentation to the company’s Management Committee. She had also broadly outlined some thoughts for future plans relating to sustainability, but these needed to be fleshed out in much greater detail. Her team was on a high, and the Chairman of the Board was highly appreciative of the team’s efforts. As she reached her car, she changed her mind, and told her chauffeur that she would follow on foot. She felt the 3-km walk home might help clear her head. A Legacy Steeped in History Chitra was the fourth generation of one of the well-established but progressive entrepreneurial family groups that had its moorings in the city of Coimbatore in the South India. Coimbatore was renowned for its rich industrial tradition and crowned by

Published: Dec 4, 2021

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