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A Critical Discourse Analysis of South Asian Women's MagazinesConclusion

A Critical Discourse Analysis of South Asian Women's Magazines: Conclusion [This concluding chapter restates the rationale for the study, namely the intention to investigate the disconnection between the representations of South Asian women in lifestyle magazines and the lived realities of the target audience. It summarises the main findings of the analysis in relation to the comparative ways that beauty is represented in South Asian and British Asian magazines in the context of globalization and diasporic settings. It highlights the major contentions between the magazine’s representations of South Asian women and the readers’ own perspectives on these depictions as articulated by the participants of the focus group discussions. The chapter also challenges the apparent pro-feminist discourse, claiming that it is a commodified form that corresponds with the commercial aims of the magazines.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Critical Discourse Analysis of South Asian Women's MagazinesConclusion

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Publisher
Palgrave Macmillan UK
Copyright
© The Editor(s) (if applicable) and The Author(s) 2017. The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988
ISBN
978-1-137-39877-2
Pages
247 –253
DOI
10.1057/978-1-137-39878-9_8
Publisher site
See Chapter on Publisher Site

Abstract

[This concluding chapter restates the rationale for the study, namely the intention to investigate the disconnection between the representations of South Asian women in lifestyle magazines and the lived realities of the target audience. It summarises the main findings of the analysis in relation to the comparative ways that beauty is represented in South Asian and British Asian magazines in the context of globalization and diasporic settings. It highlights the major contentions between the magazine’s representations of South Asian women and the readers’ own perspectives on these depictions as articulated by the participants of the focus group discussions. The chapter also challenges the apparent pro-feminist discourse, claiming that it is a commodified form that corresponds with the commercial aims of the magazines.]

Published: May 7, 2017

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