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/lp/springer-journals/a-critical-discourse-analysis-of-south-asian-women-s-magazines-for-the-0TScc05H58
- Publisher
- Palgrave Macmillan UK
- Copyright
- © The Editor(s) (if applicable) and The Author(s) 2017. The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988
- ISBN
- 978-1-137-39877-2
- Pages
- 87 –120
- DOI
- 10.1057/978-1-137-39878-9_4
- Publisher site
- See Chapter on Publisher Site
Abstract
[This chapter considers the emancipatory potential of magazines in relation to coverage of topics that have for a long time been of concern to feminists but were previously off-limits in magazines. In discussing issues such as sexual violence, readers are presented with a strong message that such behaviour is unacceptable and should not be tolerated. Women’s changed status in the workplace is now being recognized but the focus is on how they look in the workplace, with numerous features on power dressing. The version of feminism on offer is a commodified form that accords with the commercial aims of the magazines. New discourses relating to female desire are discordant with other sections of the magazine that reproduce the dominant patriarchal ideology of normative heterosexism.]
Published: May 7, 2017
Keywords: Empowerment; Agency; Equality; Freedom; Choice; Heterosexism; Sex; Problem/solution formulae; Rape; Domestic violence