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A Critical Discourse Analysis of South Asian Women's MagazinesMen’s Voices in Women’s Magazines

A Critical Discourse Analysis of South Asian Women's Magazines: Men’s Voices in Women’s Magazines [This chapter examines male voices in a number of magazine genres: male-authored articles, interviews conducted by men or men as interviewees, male ‘agony aunts’ or problem page letter writers. The analysis shows that this presents men with opportunities to play out constructs of masculinity such as the ‘New Lad’, the ‘Metrosexual’ and ‘Family Man’. Masculine constructions that might be considered more aligned to femininity, for example, the Metrosexual, are open to ridicule and such figures derided as effeminate. Superficially, women are given insights into the male psyche presumably to give them the advantage in interactions with the opposite sex. Nevertheless, the values associated with patriarchy are constantly being affirmed particularly through humour and self-deprecation.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Critical Discourse Analysis of South Asian Women's MagazinesMen’s Voices in Women’s Magazines

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Publisher
Palgrave Macmillan UK
Copyright
© The Editor(s) (if applicable) and The Author(s) 2017. The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988
ISBN
978-1-137-39877-2
Pages
151 –178
DOI
10.1057/978-1-137-39878-9_6
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter examines male voices in a number of magazine genres: male-authored articles, interviews conducted by men or men as interviewees, male ‘agony aunts’ or problem page letter writers. The analysis shows that this presents men with opportunities to play out constructs of masculinity such as the ‘New Lad’, the ‘Metrosexual’ and ‘Family Man’. Masculine constructions that might be considered more aligned to femininity, for example, the Metrosexual, are open to ridicule and such figures derided as effeminate. Superficially, women are given insights into the male psyche presumably to give them the advantage in interactions with the opposite sex. Nevertheless, the values associated with patriarchy are constantly being affirmed particularly through humour and self-deprecation.]

Published: May 7, 2017

Keywords: Masculinity; ‘New Lad’; ‘Metrosexual’; ‘Family Man’; ‘Real men’; Male gaze; Sexism; Male bonding

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