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A Critical Discourse Analysis of South Asian Women's MagazinesIntroduction

A Critical Discourse Analysis of South Asian Women's Magazines: Introduction [The introduction sets out the scope of the study and its conceptual framework. It introduces key terms, for example, ‘poststructuralism’, ‘postcolonialism’, ‘postfeminism’, ‘postmodernism’ and ‘commodification’ and explains their relevance to the analysis of South Asian women’s magazines. A rationale for combining critical discourse analysis, semiotics and audience reception is given. The interdisciplinary nature of the approach taken is reflected in the introduction of influential theorists such as Fairclough, Butler, Mohanty and Thompson, who represent a number of disciplines including linguistics, philosophy and media studies. In order to contextualize the cultural artefacts analysed, a short introduction to the background and ethos of each of the selected magazines is supplied. Readers are also given an overview of the issues to be investigated in the remaining chapters.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Critical Discourse Analysis of South Asian Women's MagazinesIntroduction

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Publisher
Palgrave Macmillan UK
Copyright
© The Editor(s) (if applicable) and The Author(s) 2017. The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988
ISBN
978-1-137-39877-2
Pages
1 –32
DOI
10.1057/978-1-137-39878-9_1
Publisher site
See Chapter on Publisher Site

Abstract

[The introduction sets out the scope of the study and its conceptual framework. It introduces key terms, for example, ‘poststructuralism’, ‘postcolonialism’, ‘postfeminism’, ‘postmodernism’ and ‘commodification’ and explains their relevance to the analysis of South Asian women’s magazines. A rationale for combining critical discourse analysis, semiotics and audience reception is given. The interdisciplinary nature of the approach taken is reflected in the introduction of influential theorists such as Fairclough, Butler, Mohanty and Thompson, who represent a number of disciplines including linguistics, philosophy and media studies. In order to contextualize the cultural artefacts analysed, a short introduction to the background and ethos of each of the selected magazines is supplied. Readers are also given an overview of the issues to be investigated in the remaining chapters.]

Published: May 7, 2017

Keywords: Critical discourse analysis; South Asian women; Lifestyle magazines; Poststructuralism; Common sense; Performativity; Postcolonialism; Postfeminism; Postmodernism

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