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A Cross-Cultural Study of Commercial Media DiscoursesConclusion

A Cross-Cultural Study of Commercial Media Discourses: Conclusion [This cross-cultural empirical study of metaphors, image schemas, and stance-taking in commercial news discourse offers opportunities and challenges for the study of human cognitive mechanisms and how writers select and deploy sensitive linguistic resources to represent themselves and their positions. Based on current theoretical studies and their enlightenments, the author endeavors to provide novel perspectives on news discourse analysis and advocates embodied views of language applications and understanding.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Cross-Cultural Study of Commercial Media DiscoursesConclusion

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Publisher
Springer Singapore
Copyright
© Science Press 2020
ISBN
978-981-15-8616-3
Pages
155 –157
DOI
10.1007/978-981-15-8617-0_8
Publisher site
See Chapter on Publisher Site

Abstract

[This cross-cultural empirical study of metaphors, image schemas, and stance-taking in commercial news discourse offers opportunities and challenges for the study of human cognitive mechanisms and how writers select and deploy sensitive linguistic resources to represent themselves and their positions. Based on current theoretical studies and their enlightenments, the author endeavors to provide novel perspectives on news discourse analysis and advocates embodied views of language applications and understanding.]

Published: Oct 21, 2020

Keywords: Cognitive mechanisms; Cognition processes; Cognitive tools; Stance-taking resources; Cross-cultural communications

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