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A Cross-Cultural Study of Commercial Media DiscoursesCross-Cultural Comparison of Cognitive Semantics in Commercial Discourses

A Cross-Cultural Study of Commercial Media Discourses: Cross-Cultural Comparison of Cognitive... [The empirical contrastive study on commercial news reports from the theoretical standpoints of cognitive linguistics, especially a cognitive semantic analysis based on metaphorical mapping, image schema, and a discoursal stance on the ground of cognitive semantics, offers a comprehensive and quite rewarding insight into the cross-cultural research of human cognition reflected by news reports, disclosing the profound correlation between the employment of language wording and cognitive perceptions. In this section, the author will further interpret the semantic phenomena in commercial news discourses from cognitive perspectives.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Cross-Cultural Study of Commercial Media DiscoursesCross-Cultural Comparison of Cognitive Semantics in Commercial Discourses

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Publisher
Springer Singapore
Copyright
© Science Press 2020
ISBN
978-981-15-8616-3
Pages
143 –153
DOI
10.1007/978-981-15-8617-0_7
Publisher site
See Chapter on Publisher Site

Abstract

[The empirical contrastive study on commercial news reports from the theoretical standpoints of cognitive linguistics, especially a cognitive semantic analysis based on metaphorical mapping, image schema, and a discoursal stance on the ground of cognitive semantics, offers a comprehensive and quite rewarding insight into the cross-cultural research of human cognition reflected by news reports, disclosing the profound correlation between the employment of language wording and cognitive perceptions. In this section, the author will further interpret the semantic phenomena in commercial news discourses from cognitive perspectives.]

Published: Oct 21, 2020

Keywords: Cognitive semantics; Semantic application; Embodied cognitive actions; Embodied cognitive thought

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