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A Cross-Cultural Study of Commercial Media DiscoursesIntroduction

A Cross-Cultural Study of Commercial Media Discourses: Introduction [Current modern business is experiencing the best as well as the worst times. It is the age of overwhelming information explosion, rapid technology, advancement and ubiquitous business opportunities while it is also the epoch of fiercer wisdom competition, more open publicity, and heavier social responsibility presented through various types of media. Media discourse studies thus attract tremendous attention from academic fields cross-culturally. This book falls into the domain of cross-cultural discourse analysis and cognitive semantic studies, presenting a contrastive study between Chinese and English commercial discourses. In this chapter, a general description of the background information on commercial discourses, rationale, research objectives, and significance of the study will be described, serving as an introduction to this book.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Cross-Cultural Study of Commercial Media DiscoursesIntroduction

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Publisher
Springer Singapore
Copyright
© Science Press 2020
ISBN
978-981-15-8616-3
Pages
1 –8
DOI
10.1007/978-981-15-8617-0_1
Publisher site
See Chapter on Publisher Site

Abstract

[Current modern business is experiencing the best as well as the worst times. It is the age of overwhelming information explosion, rapid technology, advancement and ubiquitous business opportunities while it is also the epoch of fiercer wisdom competition, more open publicity, and heavier social responsibility presented through various types of media. Media discourse studies thus attract tremendous attention from academic fields cross-culturally. This book falls into the domain of cross-cultural discourse analysis and cognitive semantic studies, presenting a contrastive study between Chinese and English commercial discourses. In this chapter, a general description of the background information on commercial discourses, rationale, research objectives, and significance of the study will be described, serving as an introduction to this book.]

Published: Oct 21, 2020

Keywords: Commercial media discourse; Cognitive construction; Semantic devices

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