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A Cross-Cultural Study of Commercial Media DiscoursesThe Cognitive Stance in Corporate Statements on Commodities (CSC)

A Cross-Cultural Study of Commercial Media Discourses: The Cognitive Stance in Corporate... [Within this chapter, the author conducts a cognitive semantic study on stance markers within a corporate statement on commodities (CSC) discourses. Initially, the author identifies the discoursal moves with lexical grammar from the perspective of genre focusing on vocabularies and their functions in sentence structures, figuring out its specific communicative purposes as well as lexico-grammatical features. Then, the analysis is followed by a lexical study on stance markers within the discoursal moves to illustrate the different linguistic forms in the cognitive frames with different communicative purposes.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Cross-Cultural Study of Commercial Media DiscoursesThe Cognitive Stance in Corporate Statements on Commodities (CSC)

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Publisher
Springer Singapore
Copyright
© Science Press 2020
ISBN
978-981-15-8616-3
Pages
117 –141
DOI
10.1007/978-981-15-8617-0_6
Publisher site
See Chapter on Publisher Site

Abstract

[Within this chapter, the author conducts a cognitive semantic study on stance markers within a corporate statement on commodities (CSC) discourses. Initially, the author identifies the discoursal moves with lexical grammar from the perspective of genre focusing on vocabularies and their functions in sentence structures, figuring out its specific communicative purposes as well as lexico-grammatical features. Then, the analysis is followed by a lexical study on stance markers within the discoursal moves to illustrate the different linguistic forms in the cognitive frames with different communicative purposes.]

Published: Oct 21, 2020

Keywords: Cognitive stance; Generic structure potential; Move structure; Stance markers; Lexical preference

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